E646 | 4 Big Takeaways From The September 2023 Mastermind Event

In this episode, Doc Danny provides a detailed review of his recent Mastermind events held in Denver, Colorado last month. Sharing the context of the event, he highlights the stunning scenery of Boulder, where he enjoyed hiking and visiting a local bookstore.

Danny explores the purpose of the mastermind program, which aims to support performance-based clinicians throughout the year in growing their businesses. He walks us through the daily activities of the events, which include workouts, breakfast, presentations, small group work, and networking dinners.

Throughout his review, Danny shares his key takeaways from the mastermind events. He emphasizes the significance of recurring revenue for business stability, encouraging entrepreneurs to strive for a minimum of 30% from continuity programs. He also addresses the mental challenges that entrepreneurs face at the beginning of their journeys, discussing imposter syndrome and rejection as hurdles to overcome before achieving success.

Moreover, Danny underscores the importance of understanding the distinct challenges faced by both men and women entrepreneurs. He engages in insightful conversations about the unique obstacles encountered by female entrepreneurs, promoting empathy and understanding within the entrepreneurial community.

Additionally, mental health is given significant importance in Danny's recap of the event. Guest speaker, Chris Irwin, shares strategies for managing unhelpful thoughts and fostering a positive mindset. Danny emphasizes the need to prioritize mental fitness, comparing it to the significance placed on physical health, and stresses the importance of daily practice.

In conclusion, Dr. Danny reiterates the key points of his review, highlighting the significance of recurring revenue streams, understanding the mental challenges faced in the initial stages of entrepreneurship, empathizing with the different obstacles faced by women entrepreneurs, and prioritizing mental health. He extends an invitation to interested performance-based clinicians to explore if the mastermind program would be a suitable fit for them.

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Podcast Transcript

Hey, real quick before we get started, head over to Facebook and join the PT entrepreneurs Facebook group. If you haven't done so yet, we have monthly live trainings going on there. There's an opportunity for you to join in the conversation instead of just listening to what I have to say on this podcast, as well as the people that I bring on.

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There's about seven videos that we've curated that are the most common questions we get in the best case studies that we've found to really help you start, grow, and scale your practice up to seven figures. So if you haven't done so yet, head to Facebook request to join the PT entrepreneurs, Facebook group.

You have to be a clinician. We're going to check you out. We don't just let anybody in. But if you are head there, go ahead, get signed up. We'd love to have a conversation with you in that group.

So here's the question. How do physical therapists like us who don't want to see 30 patients a day who don't want to work home health and have real student loans, create a career and life for ourselves that we've always dreamed about? This is the question. And this podcast is the answer. My name is Danny Matei and welcome to the PT entrepreneur podcast.

What's going on doc Danny here with the PT entrepreneur podcast. And today. I'm going through my review of our 2023 spring, I'm sorry, fall mastermind events. So September debatable, I guess if it's fall or not, it feels hot here in Atlanta, but, uh, we were out in Denver, Colorado, I guess, Broomfield technically, but, uh, Great area.

Man, what a beautiful spot. I've never been to Boulder, Colorado before, but shout out to all you, uh, in the Denver Boulder area. Man, Boulder's pretty. Boulder is such a nice spot. Got a chance to do a little bit of hiking around there. Go, go into the, into the city, grab lunch, go to a bookstore, which I love.

It's like my favorite. If I, anytime I travel, That's like my, my favorite thing to do, try to find a, try to find a bookstore, like a local bookstore, uh, talk to the, the people that own it about, you know, what books I try to get a book for my, for my family each if I'm traveling. So my, you know, my daughter is nine, my son's 11 and my.

I'm not going to tell him my wife says, but I have a wife and she's, so I know their interests and I'll ask him like, what do you think about like what author would be good for that? Right. Uh, and, and I'll try to pick out books that I think are ones that are going to like, and I bring those back with me on, um, you know, on, on trips.

So got a chance to stop into a local bookstore and have some great lunch there and really enjoyed myself, uh, in that area, you know, which is what a pretty place and a great spot to get out. And we, we had some great weather. So. Um, for those of you that don't know, so we run this event every two, uh, or twice a year.

Uh, we, the last one we did was in March in San Antonio, Texas. And this one is, uh, was in, was in the Denver area and, um, it was last week. So last week would have been, uh, well, it's the 19th as I record. So last week, in comparison to when I'm, when I'm talking about this, so as you know, Part of the mastermind program.

So that's a year long program. We work with people to grow their businesses, uh, their, their cash practices. And this is primarily performance based clinicians. So if you're a performance based clinician, you help people that, you know, there are any sort of like movement based niche, whatever golf running.

Uh, functional fitness athletes, you know, uh, women's health with a, a strong, uh, you know, desire to get people back to activity and not necessarily just, um, I guess more like traditional table based, uh, therapy. So people that are helping people move in some capacity, any niche within that, you name it, any sport you can think of, we have people that represent.

All kinds of different sports from, you know, uh, I talked to one guy and he's doing primarily winter sport athletes, um, with, with where he's at. Uh, and then, uh, you know, there's people that are working with rowers and people that work with, with, uh, cyclists and triathletes and, uh, you name it, anything movement based and even like general, you know.

active adults, right? That want to do more than just a general, general kind of rehab. They want to get back to some sort of act activity, or maybe they have a physical goal that they're trying to work towards, right? Maybe it's running their first half marathon or whatever it might be. That's the kind of people that we really get a chance to, uh, to, to work with on the business side.

And I love it. It's just such a great group of people that I know are. Legitimately helping people live more fulfilled lives through activity, through the vehicle in life, which is their body. Uh, and they're helping these people not just, you know, obviously get over injuries, but also move towards goals that maybe they didn't think they were, uh, able to accomplish, which is even more amazing.

I think that's actually the best part of all of it. So when we get together. there's, there's two days. Um, it's Thursday, Friday, we do it, but we start the day out with, um, you know, with a workout, we do the same workout every single time. It's fairly intense. This one really sucked because it was at elevation.

Um, so that was, that was, uh, that was a interesting, um, You know, training session for everybody, but, um, we believe that, you know, you got to lead from the front. So activity is a big part of what we tell other people to do. We can't be, uh, you know, hypocritical about that. So we do the same thing and then we get breakfast and then we get right into it.

And it's two days of, you know, presentation, small group, breakout work, keynote presentations, uh, you know, networking opportunities where we have a big dinner and do some fun stuff together. And, um, and then, you know, again, small group work associated with that as well. So every time I do one of these, I try to think of.

You know, what, what were my big takeaways from this that would help anybody listening? Uh, they couldn't be there, right? Let's say you can't be in the room and, um, you know, you want to know, you know, kind of what we're, what we're doing or what we're learning. Uh, and personally for me, I try to take, have some big takeaways from each of these.

And I have a couple that I want to share, uh, with, uh, with, with you as well in terms of what I saw as sort of trends or important things to keep an eye on. And the first one that I would say, and this is something that we've kind of been beating the drum on for a long time. But it's almost like people are really starting to realize this as their businesses get bigger.

And that's kind of the cool thing with, with where we're at. Like, you know, we had a little over 200 people there, right? So 200 business owners basically. And we've been telling, you know, people that like, Hey, recurring revenue is really important. Recurring revenue continuity. Um, and it's funny because it's like, I feel like it really clicked for quite a few people at this event that they really need to.

work on the revenue. That's not eat what you kill. Like when you go out and you're just like, Oh, I get new patient. And then discharge that patient, get a patient discharge that patient. And you have really nothing else for them aside from fixing, you know, helping solve an injury. Then I think you leave a lot on the table.

And you end up doing is you leave a lot of stability on the table. And there's a lot of things we can help people with outside of just that. And I feel like insurance really hamstrings your ability to do anything besides it because they don't want to pay for, you know, you helping somebody run their first half marathon or something like that.

Right? Like it's not going to pay for that, but you might very well be able to do that. And that might be a goal of theirs. And that might be something that, you know, they want to do with you in an ongoing manner. And, and, um, what a great opportunity to have. Stability from recurring revenue associated with people that you get a chance to really help Quarterback their health and wellness and and help get them, you know to achieve the goals that they want.

So uh continuity equals stability I guess is a good way to put that and that's something that I wrote down while I was there Continuity equals stability and when you get your revenue your recurring revenue I honestly really feel like it needs to be a minimum 30 percent of of what you're bringing in per month And that's with people that are either on some sort of re recurring, uh, visit, maybe you have semi private training, maybe you have programming, maybe you have a combination of programming and, and, and visits with you.

Um, you know, maybe you have people that are buying repeat packages. They're sharing with their family. That's really active. All that stuff is revenue that's coming in without you having to go find a new customer. And I really think that you need at a minimum 30 percent of your revenue to be coming from that type of, uh, that type of revenue versus new business.

Uh, where you're going out and really having to like work hard to find new people to get into your office. So keep that in mind. Recurring revenue is king and continuity equals stability. The second thing, and this is really, uh, from my, my time talking to a handful of newer business owners. So people that, you know, we're still under 100, 000 in revenue, right?

So somewhere between probably 50, 000 and 100, 000 in annual revenue, gross revenue. And. What I took away from those conversations is interesting Is the start is pretty much all mental very it's very mental And what I mean by that is imposter syndrome limiting beliefs of what you can actually do limiting beliefs of what people will pay for Or whether you're good enough of a provider to make it work Uh, it's a tough place because you don't have a lot of success in what you're trying to do And you're probably going to actually have more, uh, more failures or you're going to get turned down more than you are going to succeed early on and the ability to take that, get back up and then, you know, all right, the next day you go out and you try to, you know, grow your business again.

That's a tough thing to do. It's, it reminds me of the little Ted Lasso quote about, you know, be a goldfish. They have the shortest memory of any animal, right? Be a goldfish. Have a short memory because you're going to have plenty of failures. You're going to have plenty of people turn you down or dismiss you or what you want to do.

And maybe they don't see the same vision that you have. Uh, and it's really hard to maintain your confidence, you know, and, and so that wavers quite a bit. It can feel like a. an emotional rollercoaster of, you know, Oh my God, I just got a, I got a new patient and they committed to a plan of care today. And then the next day two patients reschedule or cancel last minute.

And you're sitting there all by yourself in your office and you're thinking to yourself. Oh my gosh, is like, am I going to go out of business? Like I just had my whole day canceled on me. And then you start thinking like, Oh man, what if this is every day? Or am I going to be able to pay, you know, my, my overhead?

Am I going to be able to pay myself? Am I ever going to be able to. Take this part time thing and make it full time and that's like the, that's the test that I think people have to pass in order to get to a point where they can really get involved in this sort of a game of entrepreneurship, the game of this like clinical.

Uh, business owner, uh, you know, setting. And in order to really achieve that, you have to be able to be okay with managing the ups and downs of the early stages. And nobody can skip that. I think that's why I have so much respect for anybody that I meet that is an entrepreneur. Like I have not forgotten the days where.

People were turning me down left and right, you know, uh, I haven't forgotten the days where I was sitting in my office by myself not knowing how I was going to get patients. You know, I haven't, I have, you know, I haven't lost the feeling of being rejected by somebody that I was trying to develop a relationship with, uh, that I thought would be mutually beneficial for, for our businesses, um, that doesn't leave you.

And if you're going through that right now, you can't skip that stage. It's, it is a. tough stage, I think it's the hardest one of all of them mentally, at least. I think there's a lot of other things that pop up later as you, you really started to grow a business. But, but man, and you have to keep in mind, this is like for many people, the hardest thing they've ever done in their life, uh, mentally, at least it's the most rejection they've ever faced.

And if you can get past that, if you can work past that, this, the, the callous, the toughness that you develop. Is what you need in order to be able to bring on all the other parts of actual business right to be able to Have the guts to sign a sublease for or to sign a lease for five years On a building that's going to be thousands of dollars a month, you know, it takes guts to be able to Borrow money to be able to buy equipment and do a build out for for a space It takes guts to be able to hire somebody and then be able to manage those people And the ups and downs of those people as well And you know if you if you think to yourself like You're in that right now.

You're earning the right to be able to do these other things. If you skip this step, I think what would happen is you would have massive failure after, you know, you, you brought all these other elements into the business because you haven't earned the right to, to, uh, to, to actually lead these people. It would be like if somebody just, they took somebody from, you know, a rec high school baseball team and they threw them in the, in the, in the major leagues.

You're like, there's no way that person's successful because they haven't actually gotten the reps in and earned the skills that are going to be required to be able to compete at such a high level. So I think if you're in that stage, I hope that you take this as, you know, it's, it's, it's a positive thing.

It's a positive thing. If you really look at it through the right lens where you look at it and you say, okay, I'm, I'm developing skills right now. This is uncomfortable. This doesn't feel good. It's also not that normal to you. You've never done this. So it doesn't mean that it's wrong. It means you have to do this.

So if you look at it through the lens of I am building toughness, I'm building grit, I'm building the capacity to be able to then grow the business that I really want. Like it's, It's just like training, right? It's like, all right, your legs are super sore because you did some heavy, you know, squat session.

Well, you're trying to get stronger. Guess what? You're going to be sore in the process. You're going to be uncomfortable. You're going to have to deal with things in order to achieve that goal. That's delayed, you know, down the line, who knows how long to really be able to build true, you know, Increased strength or muscle or whatever endurance, whatever it is that you're trying to do.

It's the same thing You're doing it in an entrepreneurial setting and it's so mentally draining for people and taxing that you know I think it's the hardest stage and I had a lot of conversations with people that were really struggling with that And for me the thing that I always told them was like you're earning it right now Like look you're looking at this wrong way you are Putting in just such great work right now.

You're earning the right to be able to lead other people and to have the business that you want. You cannot skip this step because if you did, it would be catastrophic for your business by the time that you, you got there. So keep that in mind. I hope that helps you feel better about the stage that you're in.

A third thing I would say is that women and men that are entrepreneurs, these clinical entrepreneurs, I'm sure any entrepreneur, but these clinical entrepreneurs that we work with, they Um, and, and some of these, uh, you know, it's interesting, I feel like it's so eye opening to have conversations with people face to face about challenges that they're facing.

And I, I'm very thankful for the opportunity. To, to be able to be in a room with such a, just a varying group of people. Um, because we have people from all over the country. We have people that, you know, are males, females, people that, that are all different, you know, ethnic backgrounds, uh, socioeconomic backgrounds, places they came from experiences they've had, um, and then goals that they, that they have.

And it's just really cool to be able to have these conversations because I think it allows me to see the world through other people's perspectives in its very unique way. A, I think you have to be open to wanting to listen, actually listen to other people. But I, I definitely feel like this event in particular, it was, it was very important for me to have conversations with a few people in particular about some of the unique problems that some of the female entrepreneurs that we're working with are facing.

Like for instance, uh, one of our. Uh, one of our Longtime mastermind members and even coach. Um, she, you know, express some, some, uh, frustration around a, uh, interaction she had where she was at a gym doing a, a workshop or injury screen. And the owner of that facility thought that her employee, who was a male, was the owner of the, of the business and not her.

And that's an incredibly frustrating, demeaning thing, right? I've never experienced that. I don't know what that feels like, but I can only imagine that doesn't feel good. And that's very frustrating talking to people about, you know, going to, you know, different networking groups, uh, different, uh, local partners and stuff like that.

They're trying to develop local marketing relationships with, and then getting hit on by these business owners. Uh, I've never experienced that. You know, I don't know what that's what that's like juggling even the family side of being an entrepreneur and trying to, you know, be a big part of your, of your family's life, you know, and regardless of whether you have kids or not, I think it's important to have the perspective that it is hard to um, Juggle that even harder as a, uh, as a female entrepreneur than a male, because of a lot of the expectations that we have for, you know, for, for the women that, um, that are running businesses and their expectations with their own family may be set by themselves, but their spouse or their family, whatever it might be, it's harder.

It's, it's a harder thing. I Juliette's to read about the same, the same topic. Um, You know, and just how much more is expected out of, um, out of women than men, especially when it comes to, you know, yep, we want you to be successful in the business, but also like make sure you're not, uh, make sure you're doing all the things that you're supposed to do at home.

Right. And it's, it's a, it's a tough double standard, uh, in a lot of ways. And I feel like the conversation, I had a few great conversations this, this week that I just really appreciate. The opportunity to, you know, to learn and to listen and to try to help, uh, better understand how we can create resources for, for, you know, what, what is, what is really a, um, a difference for people and, and also be able to learn from, from that, right.

Learn not, not just. Not just try to help solve a problem for, for, uh, the difference, but also just to have like perspective and, uh, respect for the, the challenges that people face that are, that look different than me and, uh, And, you know, and that's always an eyeopening thing, I feel like, and it not, not something that I actually really expected to have a lot of conversations about this, this past week, you know, like we are very much like we want people's businesses to thrive.

So we bring together information and people that we think are the best fits to help our, our collective businesses that we work with succeed in areas that we think are important. Um, and, you know, so sometimes my, my. Attention is too focused on that versus some of the subtle nuances of the people that we're actually working with so I really do appreciate the I guess the opportunity to Continue to evolve and improve and better understand everybody that we work with because that's that's really where it's at right, like this idea of Becoming a better human is a big concept that we talked about a PT biz You know, we talk about we help businesses build better humans.

What we mean by that in a lot of ways is physically, mentally, uh, just people that are able to do more things in the world. Well, the same concept applies to the people that we work with and ourself is a constant evolution. to, to improve as a human, right? To become a better human. And that doesn't necessarily mean just running faster.

5k, right? It means everything, right? Having deeper relationships with people, having a better understanding of the people around you, uh, and, and truly being able to listen to people and. And understand their perspective and their unique challenges, uh, and, and, and also, you know, be able to support them and provide them with, with the right access and resources to progress, uh, along the way.

Like it's just such a big portion of what we do. So the idea of becoming a better human in general has so many facets to it. And I take that very seriously. Uh, and, and I'm very thankful to have. People that are open enough to have conversations with me about many different things, because I'm, you know, I'm, I'm very much.

Uh, interested in learning about, uh, everything, everybody that we work with and all the things that they, all the challenges that they face, uh, and how we can just be better at being mentors. Right. So that was a big one for me. It was interesting. And it's something that, uh, you know, now I'm just, I'm, I feel like I had awareness of, uh, and now I have even more, which I appreciate.

And I look forward to really, uh, you know, leaning into being a better, a better mentor, a better, uh, you know, business partner, spouse, friend, uh, and, uh, for everybody that I get a chance to meet with these unique situations that everybody faces. And sometimes I think we just forget about it. You know, we just not intentionally, we just are so busy and we have our blinders on based on the experiences that we have and the type of people that we are.

So I just think it's so important to be able to, um, To be able to understand other people on a deeper level. It's amazing. So, uh, number four, everyone can benefit from taking better care of their mind. And this is something that for me was kind of an overarching theme, something that I've been working on really hard for the last few years in particular, just, uh, personally and trying to, to.

better mental health to go along with, you know, physical health that I've been working very hard on for a very long time. But the mental side, I feel like for, for the last few years in particular, uh, it was very challenged with entrepreneurship in particular entrepreneurship, a young family, uh, you know, trying to make something work in a new area is always hard.

Not having deep like friend connections and groups here that I, that I, you know, was already sort of a part of. Uh, these are all things that, uh, on the mental side can really be challenging. And we had, uh, a friend of mine, uh, come in and talk. His name's Chris Irwin and, uh, Chris is an interesting guy. He, uh, has a, he has a, a blog and a podcast called Rare Sense.

But, but Chris is a... Um, has, has some of the most legitimate military experience of, of anyone that I've met, uh, having, having been in the SEAL teams for, uh, you know, 20 years basically. And, and at the highest levels of those at that, uh, significant amount of time overseas and, and really. Some tragic things I would say with with his backstory that I'm not gonna really get into that that that I think put him in a unique place to To have a unique understanding of mental health and having to deal with a lot of things himself not being a clinician He's not a practitioner This is someone who is on a deep dive on taking care of themselves their own mind and really figuring out How they can build these systemized sort of constructs around mental health the same way that we do physical health, which I really appreciated the, the, the parallels between the two.

And, you know, Chris's talk, what I thought was so great was just highlighting how important it is for us to realize that everybody, everybody needs to work on their own mental health the same way that everybody needs to work on their physical health. But I think the mental side is something that is not.

Uh, it's not pushed as much. It's not seen maybe as, as important until you put yourself in a place where you come to come to terms with the fact that, Oh crap, I have some stuff to work through. Um, but yet it affects everything around us in such a negative or positive way, depending on how, how we feel.

And you know, for him, what I thought was really interesting and a key takeaway for me was just the idea of. Uh, you know, your, your thoughts are what they are. I don't know how they originate. I don't know exactly the physiology, the neuro science around everything. And to be honest with you, I don't think anybody probably actually knows exactly how all of it works.

Consciousness is unexplainable. Uh, the, you know, the fact that we have random thoughts that just run through our head all day long is such a strange thing. But if you can imagine yourself as a bystander that's sitting there as these thoughts come out. And you can think to yourself, okay, I'm like the gatekeeper at this point.

Maybe I can't stop all of these. Maybe there's, maybe it's very hard to do that, but you can at least decide if they're, uh, something that you, that are useful for you or detrimental for you. Right? So if you are constantly sitting there, if you're sitting there and all you're thinking about is this negative interaction you had with a, you know, a local referral partner that just dismissed you or something like that, or they didn't show up for a meeting and they completely.

ghosted you and they wasted your time. And if you're sitting there and you're at home with your significant other, or you're around friends that you, you know, you value, and in your mind, all you're thinking about is how angry you are and frustrated with this interaction while you're sitting there with your friends, you know, watching a game or whatever it is that you're doing, you're completely missing the point of the interactions that you have and the people that you're around.

You're, you're there, but you're not really there. So if you're sitting there as a bystander and this, this information is coming out and all you're thinking about is how angry you are and what a dickhead this person is and all these things, none of that is being. of any benefit to you whatsoever. So if you saw that information come out and you're sitting there on, you know, as a, as a gatekeeper, would you let that inner information through to then ruin your evening with your friends or your family?

Probably not, right? You probably wouldn't, but it's very hard to shut that off. So what I think he did a really good job of was saying. First of all, let's go ahead and let's be aware or like the idea of mindfulness, right? Like it's a very common term. It's a great concept. It's a great practice and Say let's let's be mindful of what thoughts are coming in and then from there Let's decide if these are beneficial to us or not, and if they're not well, what do we do about that, right?

So maybe instead of just letting these Uh, you know, thoughts run rampant, we're able to then refocus ourselves on something positive. Maybe it's gratitude. Maybe it's, uh, the people you're around, you know, maybe it's just focusing more on the environment and Talking to somebody about something else, uh, or, you know, learning about them, something that's going to, uh, allow your mind to refocus on the right things, right?

And there's a lot of different paths for this. Like it's, I'm obviously oversimplifying it, um, but I really did appreciate his message. And in particular, what I appreciated about it was that this is somebody that has gone through significant. Uh, challenges of, of his own. And a lot of this has been completely based off of, uh, diving into work with many different professionals, self work, and then just trying to piece together the, the mental framework of mental fitness in his approach that works for him on a day to day basis.

Uh, and I can tell you, you know, this is somebody that I've worked with years ago. And what was so cool with Chris to see was to see where he is now, to see how happy of a person he is and how great of a relationship he has with his three boys and his wife. And, um, just like how, how, how much he seems to enjoy life.

It's very different than. When I, when I first started working with him, you know, probably eight years ago, and I didn't know he was going through such, uh, such challenges. It wasn't something that he was very vocal about. Uh, and now he's, he's very much, uh, you know, decided that this is, this is an area that he really wants to try to help other people with.

And I really enjoyed having him come, uh, and talk to our group because I just don't think anybody who's sitting in that room couldn't take something from, from what he talked about and apply it to their own life. To where they would have, you know, a meaningful change if they're receptive to that message.

That's the only thing I think is always hard to tell, right? It's like, you can, I can talk about this stuff. I mean, listen, if you're still listening to this, you're receptive to it. People probably have turned the podcast off. They're like, no, I'm not into this. Danny's talking about some stuff that I don't find important.

All right. Well, maybe not, but I can promise you that there's always, there's going to be a time in everyone's life where they're going to really have to deal with some of the mental challenges that come along with just being alive. And if you decide you want to go into entrepreneurship for yourself, that shit's going to happen a lot faster than you think.

So whether you like it or not, you better start taking good care. of, of your mind, of your, of your mental health, just as much, if not more so than your physical health, because both need your attention. Both need effort. Both require intentional focus and not necessarily just, you know, Oh, it all sorted itself out.

Cause it won't, it won't happen. Especially if you decide you want to do something as hard as starting and growing your own business. So if I can. You know leave you with anything of all the things that I talked about obviously a lot of this stuff is Uh, you know just my key takeaways, but but I think just across the board If you are, you know an entrepreneur of any sort I I think this applies to anybody but specifically I think entrepreneurship is just so hard on you With the amount of rejection you face the amount of self doubt imposter syndrome uh the the super high highs and the super low lows that if you do not get A good grasp on your mental health.

You're going to create problems in your life outside of your business. I know this firsthand, you know, straining, you know, your close relationships, whether it's your, you know, your, your marriage or your significant other or your friends and your family, your dog, for God's sakes, I don't know. Maybe you're, you're meaner to your dog cause you're having a bad day.

Uh, the hard to be mean to a dog cause they're always so nice, but you know. My point is you're going to have this affect other things. You're going to have a limited relationship with your friends and family because you're there, but you're not actually there. You know, you're going to be an asshole when you have poor emotional control because you're so angry or so frustrated about something else and you haven't learned how to actually manage that.

And, uh, and, and control your, your emotions without being emotionless. Like this is a very hard thing to do, you know? So I know sometimes I get this feedback where it's like, give me more tactical stuff. Like we got more tactical stuff than you can imagine when it comes to the resources we have, uh, with the clients that we work with.

But I'm telling you the thing that I think is the most important thing that we get a chance to talk to people about. Is what I'm talking about right now is taking care of yourself. It's taking care of your mental health and developing, you know, true, deep relationships with the people around you and being present enough to enjoy it because all the success in business that you can have while you burn everything else down around you is not worth it.

It's not worth it. If you can't handle that, go get a job, please go get a job. Enjoy your life. Work for somebody else. Don't take on the stress of this. It's not going to work out for you if you're not willing to put effort in on yourself. But I can tell you, if you're willing to put effort on yourself, there's no form of personal development, forced personal development.

And I didn't know this when I got out of the military, I said to myself, sweet, military is hard. Army is no joke. You don't like. Forced personal development happens in the army. You're forced into leadership positions. You're forced into discomfort. You're forced to be, you know, mentally and physically tougher than you think you need to be.

And you get challenged on a lot of that, right? So I come out of that environment. I say, all right, man. cakewalk. No, the shit's even harder. It's even harder than when I was in there because you're getting bitch slapped every day mentally by the ups and downs of what happens in your business. And you don't know how to deal with it.

You don't know how to separate yourself from it. And that's what I'm trying to tell you is you got to start to learn this stuff. So if you, you know, if you have any interest in that whatsoever. Go check out Chris's stuff. I think his, I think his message is really good. I think his podcast is great. Uh, and maybe he doesn't resonate with you.

Maybe it's somebody else, you know, maybe it's somebody else is talking about similar things, whatever it is, find somebody that resonates with you and then really commit to working on your own, you know, your own mental health, your own physical health, uh, and, and develop yourself. Because if you do that, your business is going to be far better off.

For it, you're going to have more success in business. People will want to work with you more. People will, you will be more attracted to you because you will have something very rare, which is, you know, this ability to be comfortable with yourself, to be okay with the outcomes that are happening, positive or negative.

And that's a very rare thing. It's, it's very interesting. You want to be that person. You don't want to be that person. That's always, you know, just. Constantly stressed out and, and, uh, they're, they're always like late for something. And, and, and they're always complaining about somebody that did them wrong.

Like, don't be that person. That person is very repulsive. They push you away. They, they, you don't want that around you, right? You want to be. That person that is like this, this, uh, resilient individual that's constantly trying to learn more and, and, and be better. And business forces you to do that if you're willing to let it happen.

So that's my key takeaways in summary. Uh, Recurring revenue is king, you know, continuity equals stability. So make sure that you are building a business that isn't just a turn and burn business where you're getting people in and discharging Um, the start is the hardest part in my opinion. I think it's all mental So if you're going through some challenging stuff right now, it's normal You got to earn your stripes in order to be able to hire people and grow an actual business Um, you know women and men face different problems.

Please have respect for that and understand that. Uh, you know, I I think it's uh Um, it's, it's obvious, obviously, as I, as I talk about this, but sometimes I think we forget and, uh, it's important to be able to have perspective for that, uh, you know, no matter which side you're on. The last one is everyone can benefit from taking better health of their mind or better, better care of their mind.

So, you know, if you're neglecting that, if you're not doing anything for your mental health and yet you're training your ass off physically, man, take a little bit of time away from that and then, you know, spend a little time on your mind. And if that makes you feel uncomfortable, it probably means you need to do it even more.

So I hope this helps. Uh, I hope that, uh, you know, you take something away from this. And, uh, listen, if you're a performance based, uh, clinician that has a practice. And you're, you're thinking to yourself, I want to get in this room. Like I want to be a part of what these people are doing. It sounds cool. It sounds like the right place for me.

I mean, if that's the case, let's, let's talk, let's have a conversation. Cause we're all about having the right people in the room. And I think that's what makes our community so amazing is we're very, very picky about who we work with. Um, not in, not in like an elitist way, but we just know. The people that we work with, these performance based clinicians that are, are so similar to how we've run our business and how we kind of viewed the world through how we feel like clinicians should work with people.

Like that's our, that's our wheelhouse. If that sounds like you head to physical therapy, biz. com. And then click a little button in the top that just says, you know, pick a time to call or discovery call. Uh, you can jump on a call with one of our team members and then they'll have a conversation to you about your business and see if it's the right fit.

And even if it's not, you know, one of the things that I think is really important is that we help you really find the right next place for yourself and your business. And I'm always shocked that people don't do this in a, you know, Uh, in other businesses, other coaching industries, uh, consulting industry, you know, businesses like this, where it's like, if anybody, if you talk to anybody, anybody talks to them, they're trying to sell you on why they're the best exclusively.

And that's not the case for us. Like we want to only work with people that are. Um, and if you're not an ideal fit for, for us and, and vice versa, then, well, man, have you heard of this person or can we help you get facilitated with this next connection? Um, or maybe it's a resource that we have. Maybe you're not there yet.

Either way, we appreciate the conversation. We think we can be helpful no matter what the outcome is. So if you're interested, head to physicaltherapybiz. com, pick a time to chat and, uh, you know, jump on a call. So as always, thanks for listening and I'll catch you next week.

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