E804 | How I'd Build A Cash-Based PT Clinic From Scratch In 2025

Apr 08, 2025

cash based physical therapy, danny matta, physical therapy biz, ptbiz, cash based, physical therapy, how to start a physical therapy clinic, hybrid physical therapy, physical therapy website

Starting a clinic in 2025? You don’t need a trust fund, a fancy space, or a perfect plan. You need hustle, clarity, and a proven framework.

In this episode of the PT Biz Podcast, founder Doc Danny shares exactly what he’d do if he were starting a cash-based clinic from scratch today—with no money, student loan debt, and a dream to go all in.

Whether you're burned out working full-time or still side hustling with PRN hours, this roadmap is built for real life.

Step 1: Get a Job You Don’t Love (and That’s the Point)

The goal isn’t career fulfillment—it’s flexibility and time.

Doc Danny recommends taking a job that pays well hourly but doesn’t suck all your energy. Think home health, hospital PRN, or weekend shifts. Avoid traditional outpatient ortho if possible—it’s time-intensive and can create conflicts of interest if your employer finds out you're building your own thing.

And here’s the truth: the more you dislike your day job, the more motivated you’ll be to build your clinic.

Step 2: Pick a Niche You Belong To

Don’t pick a niche just because it sounds like a good business decision. Pick one where you already have credibility and community.

If you love running, work with runners. If you lift, work with lifters. If you’re a part of the culture, the people will trust you faster. You’ll know the language, the gear, the lifestyle—and that authenticity is everything.

“People know if you’re part of the cult or not.”

Step 3: Start Scrappy with Cheap Space

You don’t need a 2,000 sq ft clinic with turf and mirrors to start.

Find a cheap sublease—even a back office in a gym, running store, or wellness center. Pay per use if you can. Don’t worry if it looks basic. You’ll get bonus points for the glow-up story later.

What you need:

A portable table from Costco
A smartphone to send exercise videos
Your hands, brain, and ability to connect

Step 4: Become the Go-To Expert in Your Niche

Start showing up where your niche hangs out:

Local meetups or clubs
Facebook Groups
Community events

Answer questions. Post helpful content. Teach mini-workshops at gyms or stores. Even if just 3 people show up, they’ll remember you—and talk about you.

Doc Danny shared how he’s had referrals from people who never became patients, but remembered a workshop and passed his name along. That’s the power of in-person education.

Step 5: Get Strategic on Social

Instagram is your best bet for organic growth—especially with the 30–50 year old active crowd. Here’s how to approach it:

Post content that’s helpful (not just salesy)
Follow and engage with micro-influencers in your niche
Like, comment, share, and support before asking for anything

Be patient. Digital rapport builds slower but can snowball if you stay consistent.

Step 6: Know Your Numbers and Go All In

One of the biggest mistakes Danny sees? People wait too long to go full time.

It’s scary to walk away from steady pay—but when your clinic is generating consistent patients, your part-time job becomes the bottleneck.

Here’s the math:

Charge $200/visit
Aim for 25–30 visits/month
That replaces $5–6K/month

You’re probably closer than you think.

And when you reclaim 20–25 hours/week AND eliminate the constant mental task-switching, your growth will skyrocket.

“If someone gave you 20 extra hours a week and you couldn’t grow your business… maybe you shouldn’t be in business.”

Final Thoughts: Fear vs. Danger

Building a business is scary. But there’s a difference between fear and actual danger.

Fear is starting your own thing.
Danger is picking up a rattlesnake.

You’ll face fear every step of the way—when you hire someone, when you expand, when you take out a loan. Learning to act in spite of fear is part of becoming a business owner.

Ready to Start?

✅ Take the free 5-Day Challenge
✅ Get your cash-based clinic book
✅ Book a free strategy call with a PT Biz advisor here

Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!

Ready to elevate your practice? Book a call at the link below with one of our expert consultants today and start your journey to delivering unparalleled physical therapy.

Podcast Transcript

Danny:

Now, it's no secret I didn't like writing notes whenever I was a clinician, but what I really didn't like was babysitting my staff and getting them to write their notes. And as odd as it might sound, it's a real problem when you're trying to get your staff to stay up to date on their notes and they're just trying to catch up on it 'cause they're busy with everything else.

Well. You don't need to babysit your staff anymore. We have created a tool called Claire. And Claire is a AI scribe tool that will literally write your notes for you. It listens to your interactions, it writes your notes for you, and now your staff has no reason to tell you why they didn't have time to write their notes.

You don't have to babysit 'em anymore. They just get a chance to pay attention to their patients, you know, be more in the visit with them, human to human, and let AI take care of actually writing and documenting for them so all their excuses for not writing their notes are gone. We just saved you a bunch of time and awkward, weird conversations you have to have with your staff about being an adult and actually writing their notes are now gone.

You're welcome. And to meet claire.ai, get 10 free notes to check this out for yourself and see how your staff can use this to stay compliance as well as save you from having to audit their notes on an ongoing basis. Hey, are you a physical therapist looking to leverage your skillset in a way that helps you create time and financial freedom for yourself and your family?

If so, you're in the right spot. My name's Danny Matta, and over the last 15 years, I've done pretty much everything you can in the profession. I've been a staff, ut I've been an active duty military officer, physical therapist. I've started my own cash practice, I've sold that cash practice and to date my company, physical therapy has helped over a thousand clinicians start growing and scale their own cash practices.

So if this sounds like something you want to do, listen up 'cause I'm here to help you. Hey, what's going on? Dam Matta here, founder of PT Bz, and today we're talking about what would I do if I had to start a clinic? In 2025, brand new, you know, just, just getting out into, uh, the entrepreneurial world. What would I do?

And things have changed a little bit, but not too much from when I started my first clinic. Um. Over 10 years ago in 2014. But let's get tactical, we'll get kind of scrappy with this. And, uh, I'm gonna assume you have no money, like very little money like I did whenever I started, uh, when I started my business.

Because if you have a bunch of money that would change, uh, how we would do this or access to a bunch of money, it would change it. But I'm assuming you have pretty much nothing. And if anything, you have a negative net worth because the average physical therapist comes out with about $150,000 in student debt.

So what would I do if I was to start a cash based clinic in 2025? So, number one, I would get a job. Doing something I don't really like to do that has pretty flexible hours. Um, that that doesn't conflict with my ability to start my clinic. This could be working in a hospital setting. Uh, this could be PRN work.

This could be home health work. Uh, this could be something that is, I. Not a standard ortho sports medicine outpatient clinic, like many people work in. Because here, here's the problem with that. If you're gonna try to build, uh, a clinic on your own, there's some conflicts associated with it. Number one, if you're at a traditional ortho clinic, uh, your hours are set, you know, most of the day is you're gonna be there on Monday through Friday.

Whereas if you work for a home health organization or you work in a hospital setting, you might be able to work weekends, uh, work PRN hours, and you might actually be able to get a lot more done, um, when you know you're, you're getting paid more for a shorter period of time and maybe have more flexibility of what you're, what you're doing versus this, this set duration of time where you're gonna be in the clinic.

So these are better jobs to to have if your goal is to not be there for a career. The other thing is. You, the, the less you like this job, the more motivated you're gonna be to actually get your clinic to be successful, right? So this is something to keep in mind. The other big conflict with an in-network traditional job is you might have some conflicts with the patients that are coming over, uh, coming through there.

And if your employer finds out about that, um, they might not like it so much and just let you go. We've, we've seen this actually on. Many different occasions where people have traditional in-network jobs, their employer finds out that they're starting something on the side and they just fire 'em. Um, you know, and you know that that's, that is what it's, you know, it's, it's normal, uh, for, for that to occur.

So look for something that you can do that's gonna be a better hourly, you know, rate for you. You might not love it. Maybe you didn't go to school or do home health, but you know what, in the transition, if, if you're trying to, uh, establish your cash-based clinic in 2025, this is gonna be the best side hustle for you.

Think of your, think of your home health or peer end job as your side hustle and your clinic as your full-time job. But it's gonna give you more money per hour. It's gonna give you more flexibility, um, and it's gonna give you no conflicts whatsoever with the patients that you may have, uh, that you're trying to see in whatever your niche is.

So that's number one. Establish some amount of income from something that you can do that isn't a full-time in-network or a full-time outpatient, uh, outpatient clinic job. Okay? Number two, establish which niche you're trying to dominate, which niche you're trying to be a part of. And the best way for people to do this is to really think to themself.

What community are you already a part of? What community do you enjoy working with? What community, um, do you look forward to spending time with outside of work? And we'll take an example of, um, uh, being a runner. Okay? So let's say that you like to run, you like to run, you know, 10 ks and half marathons and marathons or whatever you're into, right?

You like to run. You're part of their running community. You know what? Running shoes, you know, people, uh, people like you look like a runner. You have the, all the, the runners, you know, swag. You, you, uh, you understand the, the terminology, the verbiage. You like to go to running groups at your local running store.

You do like, you know, 5K runs that finish at a brewery, and you like that stuff for fun. You're a runner. It's what you like to do, right? If you're a part of a community of active people, that's the first and best place to start. The big mistake that people make is. They say to themself, I think runners are a good option for a cash-based clinic.

I'm gonna try to target runners. But they don't actually like to run themself, right? Maybe they like to play, uh, basketball. Maybe they like to Olympic lift. Well, this is not gonna transfer as well if it's not something that you are actually passionate about, right? Not, not something that you are a part of as far as your, your community is concerned and the niche that you enjoy working with.

So think about which niche you already enjoy working with. And if it coincides with a clinic, uh, or, or, or a niche that's big enough to build a clinic around, awesome. And running as an example totally is okay. So get involved in that community, be a part of that community. Um, and, and that is one of the most important things you can do as you're working in this job.

You don't really like, be a part of a local community of people that you would like to help. And if you can start doing this before you even make the transition even better, because the amount of time that you spend in a niche in a community is gonna help you significantly in terms of those people wanna see you be successful.

Okay? So start to be a part of a community number. Uh, three, get yourself a cheap sublease space. Find yourself, uh, a space that is, uh, you know, that is cheap, that you can afford, uh, with minimal to no patients that are coming in where you can treat somebody. Um, with, without having to put a bunch of money out.

This could be on a procession basis. Uh, this could be on, you know, a flat, uh, sublease, uh, you know, rent standpoint, but something that you're not gonna wanna be locked into for very long. You know, this could be month to month. This could be one year that you have this, uh, sublease space. It doesn't have to look awesome.

And in fact, it'll make your story cooler if you have a shitty space to start with, and then you grow into something else. Okay? So don't worry about what it looks like so much, just make sure it's a place where you can work with somebody. If, if I was trying to break into the running niche in this example.

I would see if I could find a unused office in a running store, you know, or, or a, you know, maybe it's like a group of running coaches or something like that, that I could, like per session, Hey, if I see somebody, can I pay you like 20 bucks every time I use this office kind of thing. Um, I. That I would, I would try to start there.

Try to look for something that is gonna be in an area where your target audience is gonna be, that's part of your niche, okay? So find really, really cheap, uh, you know, office space and, and, and just get yourself a little table off of Costco. You don't need a ton of equipment. Uh, you know, you just, your hands, your knowledge, your phone to send people homework exercises, stuff like that.

And that's it. Be a part of a community. Try to try to, uh, you know, build inroads within that community, uh, and get yourself some cheap space, ideally around that community as well, if you can do it. Uh, the, the next thing would be to, as you build these relationships, start to become an educator of people in this community.

This could be something like, let's say that, that your running group has a Facebook group and it people, you know, that have questions about things. You could be really helpful in public. Because I have any questions about why their foot hurts. You can give them, you know, helpful articles and, and exercises to do.

Um, you can put things in there as well where you can be a subject matter expert on injury prevention and performance for these things. 'cause this is what you do. And in that group you can become a, uh, thought leader and somebody that's seen as an expert in your field. And then. Ultimately people will message you about, oh, hey, what do you think about this?

What do you think about that? That leads into you then having somebody, uh, that can come in and be seen by you in person and potentially become a, a visit, right? So being very helpful in your community is really, really important. Being able to actually teach these, uh, these people how to take care of themself, how to actually improve their, their health is really, really helpful to them, and then builds a lot of reciprocity for you in, in, um, you know, on, on the backside of that as well.

The next thing would be to try to establish some. Uh, ability to teach in person at these congregation points. So this might be running clubs, this might be. You know, at gyms to focus on strength training for runners. This might be at, at running stores. Uh, but teaching something that's beneficial to your community is so powerful even, even to this day, right?

Like if, if you have pretty much zero money to market, uh, digitally. Uh, then you gotta get in person at congregation points with people and then you can get kind of scrappy on social media and we'll talk about that in a second too. But getting in person, even if it's just like a couple people, it's so powerful.

People remember that. And if you can empower them with things that are gonna help them, you know, be a part of the sports that they enjoy, like that's really, really. Um, important and it's something that is very impactful. So for you to get in front of as many people in your niche and help as many people as your niche as possible, show them what you know, show them how much you enjoy the niche.

Show them that you can be helpful. This is going to not, not only leave an a lasting impression on them, but increase the likelihood that they tell their friends and family about you. And I can't tell you how many people I've seen, uh, that were referred to me. By somebody that came to a workshop that I taught that I never actually saw as a patient, but they were so impressed with what I had helped them with, what I had, what I had talked about, how I had explained it, whatever it was that they told their brother, their, their coworker, their whatever, that they should come and see me even though they'd never actually seen me themself.

Right. This is the compounding effect of the in-person side of things that we can do, and again, it's very meaningful. It leaves a long, you know, lasting impression on people and it can transfer over to others. So, so it's very much. Uh, like a dividend that pays itself out from the people that you see in person that then gets shared with other people that can turn into referrals even if they don't come and see you as a patient.

Hey, sorry to interrupt the podcast, but I have a huge favor to ask of you. If you are a longtime listener or a new listener and you're finding value in this podcast, please head over to iTunes or Spotify or wherever you listen to the podcast and please leave a rating and review. This is actually very helpful for us to get this podcast in front of more clinicians and really help them develop.

Time and financial freedom. So if you would do that, I'll greatly appreciate it. Now, back to the podcast. Let's talk about social media for a second, because if we're going, you know, to try to find new people, we can do it in person. We can do it digitally. We've talked about Facebook, we've talked about how there can be Facebook groups for running groups in this niche example, for instance.

Well, let's talk about Instagram. Because Instagram is probably the most user friendly, uh, social media application that we see people using that are of our target demographic, right? So most people are gonna work with slightly, um, you know, older population. I wouldn't say old by any means, but, but not necessarily, you know, young kids.

People that are like maybe in their early twenties. Uh, if you're working with runners, a lot of them are probably gonna be 30 to kind of 50, maybe a little older than that. Um, and you know, they're probably. Engaging with people on social media. A lot of it's Instagram. Um, they are, uh, you know, paying attention to things there.

And for you, this is a place where you can start to share your thoughts on, on the, the niche. So things that you're, um, teaching people. So maybe this is exercises that you teach, you post, you know, maybe this is, uh, you curate information based on articles you've read that you then share with, with, uh, you know, share on your platform.

Um, but it's also about engagement. So looking in your area to see who are the, you know, micro influencers in the running niche in your area, and being very engaging with them. So liking their posts, sharing their posts, commenting on things, you know, connecting other people with things that they have going on.

I. Uh, like building rapport with somebody digitally. It's, a lot of it is about making sure that you're like giving, giving, giving, giving, and not asking for a lot of stuff in return. 'cause when you're just getting started, like, you gotta keep in mind people that are somewhat influential, they get people asking them for stuff constantly.

And if you can be on the other side of that and be patient and just give a lot of value to them, give a lot of value, um, eventually that's gonna come back to you in a really positive way. Right? So engaging with those people. Seeing who those who follow those people and then being able to follow them, being able to comment on their information.

See, you know, if people are in the running niche, that you can start to build some digital rapport with. This is Gorilla Marketing. Uh, digitally that can be kind of time intensive. I. But if you're, if you're just getting started, you know, you need to be trying to find five to 10 new people a month in order for you to be able to go full-time relatively quickly.

Like if you can get to five people a month, uh, the first couple months that you're, that you know that you're starting your clinic, you. Um, that's a good place to start for a side hustle. If you can get to 10, if you can do to 10 and you can do a good job of building, um, you know, building out your sales process and selling plans of care, you can go full-time into your own clinic relatively fast.

Like if you can get to 10 new patients and you have a sales process that's gonna convert at 70% in the average person. Uh, plan of care is worth $2,000. Like that puts you in a, uh, you know, in a range where you're somewhere between 10 and $15,000 a month in, uh, in revenue. And if you can do that, you should be able to leave any part-time job that you have at a home health clinic or I.

You know, doing PRN, right? Like that is what we're talking about in terms of, uh, you know, being able to actually go full time. And for a lot of people it's a lot less than that. And, you know, being able to be scrappy digitally on Instagram in particular and within these Facebook groups of curated communities of congregation points, it's a, it's a really smart, efficient way to go about, um, leveraging your time because.

You're probably gonna have a lot more time than you are gonna have money. And when you're just getting started, let's say you're spending 20, 25 hours a week in your, uh, you know, in your job where you're doing home health, well you're gonna be spending another I. Honestly, probably 40, 50 hours a week on your business.

And that not, may not necessarily be in an office. That could be messaging people on Instagram, that could be filming content, that could be, uh, meeting with different people, that could be going to running groups, that could be doing all kinds of stuff. That's gonna lead to you being able to get, I. Uh, patience.

Enough patience to where you hit that threshold to be able to go full time. And one of the biggest mistakes we see people make, and this is something that in 2025 I would do this faster, is I would go full time as fast as I possibly could, and I. A, a lot of this depends on your family, uh, dynamic, your, your own circumstance, your, uh, your savings, your, your, your spouse, if you're married, if you have a family, if you don't have a family, like you can take a chance on yourself.

A lot easier if you don't have a lot of other responsibilities and other people that are depending on you, uh, more so then if, then obviously if you have, if you have a lot of other stuff going on. So this is very dependent on. Each person, but no matter what the situation is, time and time again, I see clinicians, uh, and they wait too long to be able to, uh, go full time.

And a lot of it is fear. Um, I. They're, they don't want to necessarily take their safety blanket away of their W2, even if they really dislike it. You know, even if they say like, I, I don't want to ever do another home health visit again. They like the paycheck from it, uh, and it's stable. And the other thing that happens is they're making really good money for, you know, this period of time where they're just like really, really working hard.

So let's say you're making. You know, $6,000 a month doing home health, uh, stuff, and you're making another $10,000 a month in your clinic with minimal overhead, like you're making more money than you probably ever thought you were making as a clinician. Um, you know when, when you come outta school and you're making 75, $80,000 to, to be a new grad, right?

So you could very well increase your take home pay by 50% by doing this. You're working a lot and it's not, it's not sustainable for a very long time. Right? But you put yourself in a better cash position, you're able to save a lot of money. Maybe you do this for a few months. Awesome. But what I see people do over and over again is they actually do this way too long.

Uh, and they hold onto this part-time job for months and months, sometimes, you know, a year too long, and they burn themself out in the process and they stifle their business. They stifled their clinic's ability to grow. I've even seen people that, like, they, they, they had to like turn clients away in their cash clinic because they didn't have enough, uh, bandwidth to see people fast enough.

But wouldn't drop their part-time job like where they're making 50 bucks an hour and they're charging $200 an hour to treat people like the, the math doesn't make sense, but they're scared. Right? So this is something that you gotta keep in mind. This is the mindset, uh, change that has to happen. If you wanna be a business owner, you know, you can't have one foot in, one foot out for very long.

You're a, you're gonna burn yourself out. You're gonna get very tired, but also you're just going to. You're gonna govern your business, you're gonna slow it down. And as soon as people get the courage to say, okay, I'm going all in. And it's scary. Don't get me wrong, like, it's super, super scary to do that anytime that you're leaving a, a, a stable income of some sort.

I. And you're moving over to a business that can be erratic. Uh, it can feel very scary. And, and you have one sort of like less than average month or maybe not such a great month, and all of a sudden you start freaking out. You start looking to see if you can get your job back. This is what people typically go through, but, but new businesses.

There's a lot of undulation that occurs in it. It's normal to have a great month followed by not such a great month and a great month followed by not such a great month. And if you look at it, if you plot it out over the course of a year and you would average it out, it would, it would, it would be very consistent.

But in, in the short term, it feels like you're, you're on a plane that's like hitting terrible turbulence and you're about to puke. It's very terrifying. But if you don't go into your business full-time, you slow yourself down so much. And I would go into full-time business for myself as fast as I possibly could.

And what I would figure out, and actually if you want to go through this, this is a fantastic exercise. If you go to physical therapy biz.com and you go to our resources tab. There's a five day challenge in here, and the five day challenge is literally all about figuring out what your finances are like, what your spend is, what your, what you need to make from a business, how many people you need to see, what you need to charge, and then how you're gonna get there in a one page business plan, um, for you to have a better idea of exactly what you need to do.

If you're starting a business on your own, this is one of the best resources we've ever put out, and it gives you a really clear idea as to what your spend is. How much money you need to replace and maybe some things you need to drop along the way and really decrease your burn rate, what you should be charging, and how many visits that actually is.

And for a lot of people, this is a lot less than you think, right? Let's say you're, you know, single and you need to replace. Uh, $5,000 a month, right? And let's say that you charge $200, you know, a visit, you need to see 25 visits to equate to $5,000, right? If you're accounting for overhead and stuff like that, you probably need to see 30.

That's in a month, right? 30 visits in a month for you to be able to leave a, a part-time, a part-time job. Most people can get to that relatively quickly, right? So for you, it's just all about understanding your numbers. All about, uh, not letting fear just get in the way, but also having some objective data as to when you should make these decisions.

But I can promise you if you are on the fence, maybe you're listening to this and you're on the fence about going full-time and you have this thing on the side and you're still doing this job, uh, that maybe you don't like a whole lot, but it's pretty consistent. You're probably waiting too long and you're waiting too long 'cause you're scared.

You're scared that it might not work, and then you have to retreat. But I've never, ever seen somebody go into business full-time for themself. Reclaim the 20, 25 hours a week that they were working on something else. And you gotta keep in mind, there's tasks switching. Task switching occurs every time you do, uh, something different mentally.

Okay. So if I go from working home health, doing everything I need there, documenting everything correctly, following all their processes, their procedures, whatever else. So now all of a sudden I move over to my business and I have to handle all this other stuff. It's mentally exhausting to switch the task in your mind and go back and forth.

So it actually drains you quite a lot. It makes you very mentally fatigued versus if you just focus on this one thing, not only do you get all the time back, but you stop task switching so much, but. And you start to just focus on your actual business, and that allows you to get a lot more momentum. And if you don't think that, if, if someone gave you an extra 20, 25 hours a week and more mental clarity that you couldn't improve your business, like you probably shouldn't go into business in the first place, to be honest with you, like it is a huge advantage when you go all in on your business and all of a sudden you have all this time to really be able to focus on everything you want to be able to do.

Uh, so, so that you can grow your business, but you gotta get over the fear of the hurdle of actually being able to, uh, make that work. And financially that's where a lot of people struggle. So again, head to PT biz, um, to physical therapy biz.com. Take a look at our resources and check out our five day challenge.

This will get you really clear on what that looks like. This in summer. Number one, get involved in a niche. Focus on a niche. Be a part of that community. Don't pick a community you think is gonna work for you, but you actually don't feel like you wanna be a part of, right? Like people can feel that and they know, like they know if you're a runner or you're not a runner.

They know if you're a CrossFitter or if you're not a crosser. They know if you're an Olympic lifter. If you're not an Olympic lifter, right? They know these things based on what you say, how you dress. Like, it's, it's like you're a part of a cult or you're not part of a cult, right? Uh, and, and you wanna be a part of it if you're trying to, you know, build up your reputation in that community.

Um, focus on being very helpful digitally. If there's Facebook groups, uh, you know, if there's congregation points digitally where you can be a subject matter expert, that's a great place to build rapport. Continue to try to focus on building up your ability to, uh, educate people in person. So making these connections in your community.

Being able to teach on different topics can be really helpful for these folks. Leaving a lasting impression in person is huge. From there, get super scrappy digitally. You can do this on Instagram, probably better than most places. We see the most successful people doing this. And be someone that is, uh, not just asking for things, but you are promoting other people.

You're liking, you're commenting, you know, you're sharing things that other people have, and you're building reciprocity digitally with these folks as well as. You're starting to see who follows these micro influencers in your niche, in your area, and you're starting to follow them and you're starting to engage with them as well.

This is a long strategy. It may not convert in a week, but you start, continue to do this for a month at a time. All of a sudden you're gonna start getting a lot more people that are reaching out to you with questions that can turn into discovery sessions that can turn into new patients, right? Sublease of space for as cheap as you possibly can.

If you can do it in an area. That is, uh, you know, is, is a part of your niche, right? So in this example, you work in the running niche, you get a sublease office out of a running store, awesome. That's a win-win. You're around foot traffic of the kind of people that you wanna work with, uh, and they have somebody you know that's there that, uh, that is a subject matter expert within their niche that they know I can trust, you know?

And then the last thing is let go of that part-time job that you already don't like as fast as you can possibly, uh, afford to do So. And don't hold onto your job too long. Huge mistake. We see people make it all the time. You gotta understand it's fear, and fear is normal, but there's a difference between fear and danger.

Fear is you're scared that you're not going to be able to make your business work. I. Danger is picking up a rattlesnake, right? These are two different things. This isn't dangerous, but there's fear associated with making the jump to be able to, uh, you know, go all in on your business and that's normal, but you gotta get okay with it because fear is gonna be there every time that you make a new change in your business.

If you, if you, if you can't deal with the fear of going all into your business, how are you gonna deal with the fear of hiring somebody that's depending on you to pay their mortgage? How are you gonna deal with the fear of taking out a loan? To be able to expand your business that now you have a personal guarantee on for, you know, six figures worth of additional debt that you now have that you're reinvesting in your business.

How are you gonna deal with the fear of having tough conversations with people that aren't doing the things that need to do in your business that you may have to let go? Like these are, these are stepping stones to earn the right to be able to do the harder things in business. And as soon as you realize that and lean into it, the better is gonna be for you to really start to become the business owner that you need to become.

You know, in order to go full-time your business and beyond that, right? So that's the last step and probably the most challenging step for we see for most clinicians. So. I hope this helps this year. If you're looking to start a clinic, here's a quick little roadmap of what I would do. You can copy this in any other niche that, that, uh, that you see, you know, stick to this.

We see this as a proven blueprint. We can obviously get way more complex in this as you become, you know, uh, a bigger business and, and have more and more resources and more and more options. But you gotta start somewhere. And this is a very low risk. Way to actually start a clinic like this that has a very high success rate, um, from what we see as well.

And if you want help getting started, head to physical therapy biz.com. We have a ton of resources. I've already mentioned the five Day Challenge. You can also get our book, uh, you can also have a conversation with one of our advisors, you know, you can click to, to jump on a discovery call. One of our advisors who literally talks to clinicians every single day all around the country, um, that are, that are both starting and growing these clinics.

Um, and they'd be happy to help you out with the next steps logically of what that looks like as well. So. As always, thanks for watching. Thanks for listening, and I'll catch you on the next one.

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