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E209 | The Number One Success Trait

Jul 25, 2019
cash based physical therapy, danny matta, physical therapy biz, ptbiz, cash-based practice, cash based, physical therapy

On episode 209, I discuss what I believe is the number one trait of what makes an entrepreneur in our field successful vs somebody who is not.  This is a trait that can be developed and improved,  and I get into what this trait is on today's episode.

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Episode Transcription:

Danny: Hey, what's going on, guys? Doc Danny here, the PT Entrepreneur Podcast, and coming at you again on a Thursday with a little bit of information, a little nugget, how to hopefully will help you in business and to gain success. That you're looking for and trying to achieve, you know, within the profession and within your entrepreneurial ventures, whatever that might be.

Let me first of all start by saying thank you so much for listening to the podcast. If you're a regular, regular listener, thank you so much. If you're new, welcome to the podcast, it's all about how to improve as an entrepreneur within the clinical setting. You know, that we function in, like physical therapists.

It'd be a chiropractor, massage therapist, whatever it is, as long as you're helping people move better, and, and teaching them how to live, you know, high-performance pain, free life is the goal for, for people that we work with. And the challenge for many of you is that there's a lack of clinical skillset, or a lack of business skills had to go along with your clinical skills.

And you care a ton about the people that you're working with. You don't want to work in these high volume clinics. We just burn you down and, and make you resent the profession that you have. So we go out on our own, and we decide to, you know, create our job. And, and along the way, we find out there's a lot more to being self-employed and entrepreneur business owner, whether you want to call it.

Then he probably thought, and one of those things that I want to get into today is what I've found to be sort of the number one trait of someone who's going to be successful versus somebody who's not. And the beautiful thing is this trait can be developed. It can be improved just like anything else. And some people inherently have more of this than others, but the number one.

The trait of a successful person that I've found within, you know, our field and you probably make this case for any, it was a specific field at all, is competence. And now, confidence without humility is arrogance. No arrogance is not going to help you. Get what you're trying to achieve in your business ventures, whatever they might be.

Arrogance is going to be a challenging thing for you to get past. But confidence is, you know, having that deep belief that what you're doing is the right decision, what you're doing. It is, you know, best for you as long as well as the people you're trying to work with and being very sure, not on a superficial level, but at an intense level.

You're going to be successful. That you're going to achieve what it is ever it is that you're going to make. I had a conversation the other day with somebody that just joined our mastermind. Which you know, typically, people that join our mastermind are business owners already. They've already started their practice.

But we've started to get more and newer practitioners joining that are just trying to, not screw up along the way. Like they want that. What's the fastest route, you know, like. Follow a proven plan, work with a group of people that are, you know, vetted in being able to kind of really, you know, grow these profitable practices.

And, and this is somebody that hasn't even pass their boards yet, right. But to make them commit to joining a group of, you know, business owners, entrepreneurs, and not also having pastor Borgia shad hope he'll, I'm sure he will. We take some boards next week. But, the thing that I thought was impressive about this.

This individual, in particular, was just, very noticeable confidence in. What he wanted to do and that he didn't want to go specific routes was very sure of what he wanted his life to look like over the next few years. And he needed, he knew what he needed to do to get there. This is a, I think, a very challenging thing for many people and it's one of the reasons why it's so rare and somebody that's, you know, just finishing or has just finished school to see that you don't see that too much.

And sometimes that can even, your Tate. Senior clinicians around you. You know, he told me a story about one of his, clinical directors that just really didn't then like his personality much and said to him that, you know, he had no business trying to do something straight out of school, that this guy was ten years out of school.

He still felt it didn't feel like he was ready to do something like that. And what happens is when you get. A competent person, that's sure of what they want, that it's a massive threat to somebody who is not confident and not sure of where they want to be in, in, in many cases, they're very jealous. They're very, frustrated that they're not as sure of what they're doing as this person who maybe is ten years younger than them.

And that's sort of a tough place to be, but that's it. That's it. That's a problem that that person has, not this person that is just coming out of school, and this confidence is something that it's hard to say where it comes from or where it doesn't come from initially. Some of it, I think, is, you know, this whole idea of nature versus nurture.

You know, some people naturally are a little more sure of themselves, you know, usually, like the whole nature side. But nurture, you know, this can also be instilled in kids at an early age, you know, with a lot of positive reinforcement, a lot of, you know, the success that they might have, understanding how to deal with failures and that that's, you know, that that's fine.

And, as well as practice. And there are a few things that you can do to help improve yours. Competence, and I kind of, I want to talk about these different areas. And then in a little sort of, you know, visualizations were a drill, you can do as well. So the areas that I look at in terms of the ability to improve confidence and mindset to kind of lump together, you'll hear this word mindset quite a bit, but for me, it's just, I view it as confidence.

How confident are you in what you're going to do and your ability to be successful with that? So. No, I look at this and a couple of variables. Number one, one way you can improve that is via meditation. Meditation is like weight training for the brain, right? You know, for some people, it's very challenging.

Some people love doing it, but you know, if you look at the validity of what's going on, the research that's there for meditation, it's incredibly beneficial for the brain and the nervous system. Visualization is the other one. So the display is, you know, being able to practice in your mind something that you want to achieve, you know, physically.

This happens a lot in sport. But the same thing can be said for visualization in; business practice is another one. So practice, and I would say training and preparation go together. So practice and development go along where you can gain confidence through. Preparation through practice, through getting better at something and seeing the progress that you're, that you're making.

You know, this is something that we talk about a lot is like you may not be confident in something, but you can get more confident in something. I was practicing it. For instance, if you're not confident speaking in front of people and you want to do some workshops to get in front of the target audience to help drive new.

Clients to your business? Well, one of the best ways to get better at public speaking is to do more public speaking. So get out there, you know, practice, get prepared for these presentations, and do them. And then the last one is repetition. Repetition. Confidence, in many cases, comes from showing up every day, every single day.

I mean, literally half of winning is just. You are showing up every single day. Just get up, do it again, do it again. It doesn't matter how you feel. Get up dude still, and, and practice and practice and practice, and do that repetition over and over and over again until you feel so good about the things that you maybe have struggled in.

That confidence inherently is built along the way. So for me, you know, one thing. The ICU with a lot of younger practitioners that are trying to go for this sort of on their own with business and just success, in general, is that it can be beneficial for them to start a practice of visualization where they're thinking about what they want, their life to look like.

You know. And I was taught this by a, a, a business mastermind that, that I was in a few years ago. And, you know, it's been beneficial for me to isolate what I want and to visualize what I wish to as sort of part of my morning routine. You can incorporate some journaling with this and kind of write down what it is, what it looks like or feels like.

But, but here's something that you can do. So every morning when you wake up. I want you to just to before you go, you know, go, go, go to the bathroom if you have to, obviously like go pee. But then before you drink your coffee before you get on your phone and check out social media or email, which is not the best thing to do in the morning, by the way, but before you do anything.

Go sit down somewhere, you know, in a quiet space. If you wake up early enough, the whole house should be smooth, and all I want you to do is set a timer for about two minutes, just two minutes. And all you're going to do is you're going to work on breathing and use some box breathing. So you're going to breathe in for five seconds through your nose.

You're going to pause for five seconds. You're going to read out for five seconds through your mouth. Then you're going to pause for five seconds. You're going to repeat that, and while you do this, what I want you to think about is what do you want? What do you want your life to look like and feel like in the next two to three years?

So a reasonably short term goal, like what do you want it to look like in the next two to three years? What kind of work do you want to be doing? How much of that work do you want to be doing? How much money do you want to make? What kind of place do you want to live in? Do you want to your spouse? Are you already married?

Do you, how healthy do you want that relationship to be? Do you want to have kids? Maybe you already have kids. How fit do you want your relationship to be with your kids? How much time do you want to spend with them? What are the things that you want to do with them that you can? Put in your mind and visualize what those are, what they feel like, and, and where they are, right?

So if you're doing this, and let's say you have the goal of wanting your practice, right? As you sit there and maybe you're working for somebody else right now, you know, perhaps you're relatively new out of school, you're, you're working on improving your clinical skill sets, sit there. And I want you to think about what do you want that space to look like?

What color are the walls? What does it smell like? Where in the city is it? What, what city is it in? You know, what's the equipment that you have in there? What is it connected to? Is it a standalone space? Is it a space, within a gym, you know, how much money do you want to make? What kind of car do you want to drive?

You know. What kind of food do you want to eat for lunch or breakfast? What type of space do you want to be able to work on yourself and for personal, you know, development, training, kind of gym? Do you want to go to, what kind of friends do you have? You know, what do you do with those people? There's a lot that you can think about and visualize, and the more that you can start to imagine what you want.

To accomplish over the next few years, the more likely it is that you're going to achieve it. Not because you can just wish for something to happen, and it happens. I think there are a few schools of thought with this. Some people think if you sit there in the morning with a goddamn crystal in your hand and you just imagine what you want and you only.

I hope it all your mind. This is going to happen, that the universe is going to align, and it's going to give you this thing. Now, I'm not a big believer in that per se. I am a firm believer in the fact that. The thoughts that we have to drive the actions that we take every single day. The decisions that we make, whether they're good or they're wrong, whether they move us in the right direction or they move us in the wrong direction.

And the more that you can visualize and focus on the things that you want the most every single day, the more likely it is that you are going to make. The choices needed, the decisions required, the sacrifices in many cases necessary to live out that visualization that you have as your actual life.

There's still work that needs to be done. There are always things that you have to expose yourself to that may be a little bit uncomfortable and an opportunity for you to grow, but when you're visualizing what you want that to be. Every day you have, it's like a compass. You know, it's, it's pointing you in the right direction, and there are so many ways that you can be off track to get there.

And the more that you can keep that compass centered on where you want to go, the more likely it is that you're going to get there. So I challenge you, if you're listening to this give you, give yourself 14 days, is two weeks, two weeks of waking up in the morning. And two minutes every day, just two minutes every day of sitting down, working on some structure, breathing and visualizing what you want your life to look like and whatever capacity that is, it's yours.

You do what you want with it. What is, what, what I do may not be what you want to do, and what you do may not be appropriate for me. Or the thing that you know, really drives me, my work, my effort, and everything towards that goal. So. Two weeks, 14 days. Give me those two minutes in the morning. And if you can't do that, you don't have, and he got a bigger problem.

And you're not able to do this for 14 days. There's a lack of commitment to anything. It's a lack of time management. You know, it's a lack of desire to achieve this thing, and it's just 14 days. But that's a habit you're going to start to develop. And after that, it's going to become part of your routine.

So 14 days, two minutes in the morning, breathe. Visualize what you want your life to look like over the next two to three years and start developing the habit of moving towards that and building confidence in the fact that when you finally get there, it will feel right. It will feel familiar, and you will eventually start to create that visualization that you have into what your actual life is.

If you follow that and do the work associated with it. Such guys. That is my number one trait that I've found for successful people or in successful people, I should say. It is confidence and confidence can be trained, it can be built, and one of the best ways to do it is to focus on the thing that you want to accomplish every single morning.

Make it part of your routine, and then you'll start building towards that goal. Gaining confidence along the way and the success will come. As always, thank you so much for listening to the PT entrepreneur podcast, and we will catch you next time.

Do you want more cash, PT, biz help? If so, get a copy of my book. Fuck Insurance. It's your playbook to successful performance PT practice and never having to deal with insurance again. You can get a free copy finsurancebook.com.. Inside this book, you'll learn the direct techniques that we've used to become one of the fastest 100% cash PT practices in the country.

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