E455 | Why What We Do Is So Valuable

Welcome back, everyone, to The P.T. Entrepreneur Podcast! Recently, I went on a retreat with a Mastermind group that I am a part of and I got to put on my P.T. hat again. I have not treated a patient in almost a year, but during this retreat with other entrepreneurs, I came to realize that the thing that I do not do anymore is still the most valuable thing that I can provide. Enjoy!

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Podcast Transcript

Danny: So one of the best ways to improve your customer experience, which we know will dramatically improve your business. Is to have clear lines of communication with your clients. And that's something that can be really hard with these multiple channels between email and text. And what you really need is to centralize that in one place.

And that's something that we've been able to do as we switched over to PT everywhere within our client's accounts. We can actually message right back and forth with them. They can manage their home exercise plan within there, and it allows us to really compartmentalize the communi. That we have with those clients, instead of losing an email in the inbox or missing a text, and then you're, it's very hard to dig yourself out of that hole because they feel like you're not very responsive, with them.

And for us, it's made a really big difference. It helps make our staff more efficient. It helps us not miss things as much with the volume of people that we're working with. And it's a really smart way of really com compartmentalizing your communication with your clients so it doesn't interfere with the rest of the channels.

You have communication with family and friends and things like that. So I think it'd. Huge for your practice to centralize it the way we have. Head over to pt everywhere.com. Check out what our friends are doing over there. I think it's really cool and I think you really. So here's the question. How do physical therapists like us who don't wanna see 30 patients a day, who don't wanna work home health and have real student loans create a career and life for ourselves that we've always dreamed about?

This is the question, and this podcast is the answer. My name's Danny Mate, and welcome to the PT Entrepreneur Podcast.

What's going on guys? Doc Danny here with the PT Entrepreneur Podcast, and today I wanna tell you a little bit about a experience I had the other day at a networking event and and why our profession is so needed. I'm part of a of a mastermind group. It's a national group and it's really for a lot for, mainly for like entrepreneurs.

And there seems to be a lot of real estate entrepreneurs that are involved in it. But they have local chapters as well. And I went to the first kind of group meeting that I've been able to make at the local Atlanta chapter. And it was pretty cool. We went out to this guys'.

House, he lives out in the middle of nowhere, honestly in, in, in sort of rural Georgia. But he's got a super cool, basically compound 40 acre compound. That is just it's a redneck dream. It's you can shoot clays out there and there's you can go four-wheeling and all kinds of stuff.

But it's actually a blast. So I got a chance to to hang out with I guess it was probably about eight or 10 guys that all very successful individuals in their, on their own, in their own right, I guess you'd say, as far as business goes. And I, I enjoy being around people like this sometimes, not all the time.

This is a cool group of people and one thing that's I always tried to figure out is like, where can I provide value to other people? Whenever I'm around, I'm like, okay, what can I help somebody with? And and really try to like lead by, by giving and not, asking for anything.

I think that's just a really good way of going about trying to develop any sort of relationship. So I thought, hey I'm constantly working on, consulting and sales and marketing and I have pretty. I guess good track record with a couple businesses but in particular, the things we're doing online, which are a little bit more advanced than a lot of people are doing as far as digital business goes, I'm like, okay, maybe some of these guys I can help 'em out with some of those things or whatever.

And I'll tell you what happened. And it's funny because it probably happens to you too, anytime you meet somebody and they find out that you are a physical therapist, even though I don't even see patients anymore. I haven't seen a patient in almost a year and. Like I said, there's probably about eight guys out there.

I probably end, I'll probably end up with six of them turning into new patients for our business, unintentionally because they're all hurt and they're not only that, but. Many of these people are very financially independent. They're very wealthy individuals. And what's interesting is what they really cared about learning and improving, the vast majority of them is their physical health.

Two of them had heart attacks before they turned 40. One of them had a neurologic disease that popped up that was stress related. There's nine, including me out there. And about half of us have had some sort of stress related significant problem. Two almost died.

From these from these heart attacks. And it's crazy to hear them, tell these stories and what they were fascinated with, they were obs, almost like borderline obsessed with learning more about was how to maintain their both physical and mental health. And I sat there and I thought to myself, the thing that I don't even do, Is the most valuable thing that I can actually provide to these guys, and I it was just so interesting to have to turn my clinician brain on.

And educate them on some things and send them some videos of some stuff they can do and, talk to them about I was talking to them about like blood panels, and biomarkers and sleep improvement. And this shit I love. I nerd out on this stuff and I did for so long and you know what I want you to take from this is what you do and what you provide other people is so valuable.

And few people actually know how to do it. The vast majority of our profession, like this one guy had fallen on the stairs and he kinda hurt his wrist. And he's yeah, I'm going to this place. And I know it, it's just, it's your average, private equity owned high volume clinic.

And he's telling me all the stuff that he's doing. He's, he's like squeezing a ball and he's stretching his wrist when he goes there. And this guy, he's like a fairly active guy. He like does triathlons and stuff and I asked him, I said, do you feel like you're in the right place?

And he goes, not at all. He goes, you wanna know why? He goes, the last time I was at a visit, all my PT did was talk to me about the new Taylor Swift album getting dropped. And I started laughing cuz, like he didn't care about that at all and he didn't feel like they were serving him and his goals and, and these people, they want.

A specialist, they want somebody that is going to uniquely, work with them, not just boiler plate stuff. And. That's hard to find. So if you're doing that and you're going above and beyond for people, and you are a expert, in our field and you've really, worked to become a high level clinician and your customer experience is really solid because you know you're going above and beyond for your clients, like that is so needed.

It's just a matter of people knowing who you are. Like that's the thing. They're out there, and I get this question all the time. People are like, oh, how many people could there actually be that we could work with? There's a shitload of. A ton, way more than any of us can actually work with. It's our job to get more of them to come into our office and if you think you're doing a good job of it, you're not doing as good as you could be doing.

Like I just see this, even with this group that I'm a part of, like I've been part of this group for almost six months and half of these damn people didn't even know what I did, or, where our local business was. So like I just haven't done a good job of that. And that's just marketing, that's just, that's honestly just getting your brand out there and you can't do that enough.

But I thought. My takeaway and what I'll leave you with is I'm sitting in this group of highly successful individuals and the most valuable thing that I can provide them is some shit they can do for their busted up wrist, or their knee or their back or whatever. And that you take that for granted.

So much think about this. I talk to people and they charge 80 bucks for an hour. Of their time to work with somebody, and they think that people will not pay more than that. When I'm sitting in a room full of legit, 7, 8, 9 figure net worth individuals, and the thing they care the most about is getting their physical body as healthy as they possibly can and being as least pain as possible.

They value the shit out of it. And most people do. They don't have to be these high net worth individuals to value their body. People want to be able to move, they wanna be able to interact with the people they like around them. They wanna do the shit they wanna do in life, physically. And if you can help them do that, you're gonna have stability and massive growth potential within this space for basically forever until we solve the problem of musculoskeletal injuries, which I don't see happening anytime.

You're gonna pre be in a pretty damn good spot. And I think especially after 2020, people, even more, are looking for proactive health and wellness. So you hear people there down in the profession, don't listen to those assholes. They don't know what they're talking about. We have massive potential if you're willing to take it.

What's up, PT Entrepreneurs? We have a new exciting challenge for you guys. It's our five day PT biz part-time to full-time challenge where we help you get crystal clear on how to actually go from a side hustle to a full-time clinic. Even if you haven't started yet. This is a great way to get yourself organized in preparation for eventually going full-time into your business.

So we actually help you get crystal clear on how much money you're actually gonna need. Replace with your business to be able to make a lateral transfer. How many people you're actually gonna need to see based on what you should be charging. We're gonna tell you three different strategies you can take to go from part-time to full-time, and you get to pick the one that seems like the best fit for you for your current situation.

We even show you all the sales and marketing systems that we teach within our Mastermind for people that are scaling to multiple clinicians, past themself that you need to have in your business to be able to go full-time. And the last thing is we help you create a one page business. This is a plan that's gonna help you get very clear on exactly what you need to do and drive action.

That's what this is all about. We want you to win. We want you to take action, and in order to do you have to get really clear on what you need to do next. So go to physical therapy biz.com/challenge. Get signed up for the challenge today. It's totally free. We think this is gonna be a game changer for you and are excited to go.

Hey, real quick before you go, I just wanna say thank you so much for listening to this podcast, and I would love it if you got involved in the conversation. So this is a one way channel. I'd love to hear back from you. I'd love to get you into the group that we have formed on Facebook. Our PT Entrepreneurs Facebook group has about 4,000 clinicians in there that are literally changing the.

Face of our profession. I'd love for you to join the conversation, get connect with other clinicians all over the country. I do live trainings in there with Eve Gigi every single week. And we share resources that we don't share anywhere else outside that group.

So if you're serious about being a PT entrepreneur, a clinical rainmaker, head to that group. Get signed up. Go to facebook.com/groups/ptentrepreneur, or go to Facebook and just search for PT Entrepreneur. And we're gonna be the only group that pops up under that.