E459 | Why You Should Build The Job Of Your Dreams

 Today, I wanted to ask you a question. Do you like the job you're currently? This is a common question that we as clinicians ask ourselves. We spend so much time improving our clinical skills and becoming the best clinician we can be. Then what? Some of us feel there is a bigger challenge after that and today I discuss what that challenge may be. Enjoy!

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Podcast Transcript

So one of the best ways to improve your customer experience, which we know will dramatically improve your business, is to have clear lines of communication with your clients. And that's something that can be really hard with these multiple channels between email and text. And what you really need is to centralize that in one place.

And that's something that we've been able to do as we switched over to PT everywhere within our client's accounts. We can actually message right back and forth with them. They can manage their home exercise plan within there, and it allows us to really compartmentalize the community. That we have with those clients, instead of losing an email in the inbox or missing a text and then you're, it's very hard to dig yourself outta that hole because they feel like you're not very responsive, with them.

And for us, it's made a really big difference. It helps make our staff more efficient. It helps us not miss things as much with the volume of people that we're working with. And it's a really smart way of really compartmentalizing your communication with your clients so it doesn't interfere with the rest of the channels.

You have communication with family and friends and things like that. So I think it'd. Huge for your practice to centralize it the way we have. Head over to pt everywhere.com. Check out what our friends are doing over there. I think it's really cool and I think you really. So here's the question. How do physical therapists like us who don't wanna see 30 patients a day, who don't wanna work home health and have real student loans create a career and life for ourselves that we've always dreamed about?

This is the question, and this podcast is the answer. My name's Danny Mate, and welcome to the PT Entrepreneur Podcast.

What's going on guys? Doc Danny here with a PT Entrepreneur podcast, and today we're talking about your job, what you do for a living, something that we frankly all have to do and how much you like it. Do you like it? Do you like it? Do hate it? Do you wish you were doing something else?

This is a common question I think we ask ourself, especially a couple years into our career. What I noticed with clinicians in particular is after a few years, they feel like. They figured out the the clinical side, how to get people better, how to get results, how to how to be a really solid clinician.

And then from there it's about, marginally trying to become better and better, right? So like the big learning curve, you you take care of it over the first couple years and then after that it's about just trying to become as great as you possibly. And for some people that's all that they want.

For other people, they start to feel like there's there's more, like they want more of a challenge. I definitely fell into that camp and I I recently spoke to another entrepreneur that owns a gym and, it's so interesting the parallels between trainers and clinicians especially when you look at.

The cash model. So this guy was a personal trainer. He was very successful. He was up in the New York area. And he was charging more per session for a for a training session with him than many of our cash, clinicians do. For an hour with them, right?

So it's interesting I guess perceived value or whatever. It's not necessarily what I'm talking about, but anyway, this guy, he got a point where his schedule was full. He felt like he was doing a really good job with people and he had the same question, right? He's okay, do I just keep.

Focusing on becoming better at the technician side of it, right? The actual, like working with people side of it. Or do I wanna take on another challenge? And for him, he decided he wanted to start a gym and, we were chatting about just the different business models and overlap and things like that.

And it was an interesting call because for him, you know what he found was that was really, What he wanted to do, what lit him up? What he felt like he got a lot of enjoyment out of, and he started getting to a point with training people exclusively where he just he just felt burnt out.

And he still trains people. And the interesting thing is that he doesn't feel like that at all anymore because he has variance. In his day, variance in his, the skills that he has to, kinda learn and improve. And eventually he probably won't train people, I know he, he likes it.

It's very similar to like clinicians, right? There's a certain point that kind of doesn't make sense for them to do it, but they really like it. Like it. It's do it right, do the work that you really enjoy. But I think for a subset of people, and probably honestly a lot of people that listen to this podcast once we hit this stage where it's what else is there?

What other things are there for me to do? And in some cases, maybe it's going into an education, role where you're mentoring other clinicians. I think that's actually a really common path within our profession where we can use our skillset, we can mentor, we can use our brain slightly differently.

And that really helps. Burnout in the profession. And burnout, I think more than anything comes from doing the same thing over and over again and just redundancy. And I think everybody feels that way. It's not exclusive just to our profession. I think this is just anybody's profession. And then the other thing is just like really minimal to no say over your schedule.

I think that's another area that really caused a lot of burnout within the profession. And, for me I was once told by my mentor he said, look, if. If you can't find the job of your career or the the job of your dreams, you have to create it, right? If you can't find the job of your dreams, you have to create it.

If it doesn't exist out there, create it. And that's exactly, what I decided to do when I opened my own practice. And what I've found, there's a lot of challenges, don't get me wrong. There's a lot of shit you have to learn and try to get bad at or better at. And there's a lot of different challenges that you're gonna run into that.

Hard, just personally and mentally, but it's exciting and it's fun and it's something that. You have to continue to learn and progress and grow and you can't be stagnant. And like the benefit is the journey's, the growth, right? It's not the pinnacle, it's not the, oh man, like I passed my whatever board, or I'm at this stage as a clinician, or I hit this gross revenue number as a business owner.

Has nothing to do with that, even though that's what we think it's all about. Once I get to. Six figure business. I'm gonna feel like amazing. Once I get to a seven figure business, I'm gonna feel amazing. And it's not about that. It's about the challenges and the personal growth. That you have to go through along the way.

That's the exciting part. Like the work is the, is it like that is the part that is so rewarding. And it's interesting when you really start to work on the thing that you're passionate about. You don't have this sense of redundancy, of this sense of burnout anymore. And it's not that you're working less or you're working in a different manner, even completely.

And I get this, a lot of people think oh, you know what, I just, I feel I'm feeling. I need to go do something that's nonclinical. And for some people that's what they need to do. Like they just don't want to do it anymore. But that's not everybody. That's actually, I think, a very rare smaller subset of the profession.

I think the vast majority of people would just feel great if they use their clinical skillset in their brain in slightly different way, and they would feel amazing. They just would get a lot of energy from that and they would feel challenged. And that's where we see, a lot of clinicians around this sort of three to five year mark out, I think is where clinically you feel competent enough and you start looking at these other options.

One of those being what we talk about a lot, which is the cash clinic model. It's a, it's one of the easier sort of businesses to start within our profession. You can work with the people that you want to, which is awesome A huge advantage, but you also have to learn the business side of things.

So now you're tapping into that desire to learn and grow and progress in a whole nother way. If you can't find the job of your dreams, if you can't create it within another business, if you can't figure out a way to where you can have, this variance and this time flexibility and be able to use your skills and your brain in a way that's gonna keep you really engaged, then you have to figure out what to do.

Because if you don't. Most of the, of your week is gonna be, like sleeping at work, and then the few hours you have with your family and friends, Outside of that, right? So we have to sleep and what we do for work, it's, if it's enjoyable, it's awesome. Why not try to make that not feel like work at all?

And that's what we tend to find with people that do decide to go in on something on their own and become an entrepreneur and try to make it work. And it's exciting and it's, there's a lot of variants. There's a lot of things to learn and it's frankly the best part, I was thinking about what my mentor said to me.

And talking to this guy and what he said as well in terms of just like prog progress and what he decided to do. And like many of you, I think if you're a great clinician, you're gonna run into this decision. Eventually what you're gonna do, is it be a clinic director, go to the traditional path, is it become a education mentor kind of role?

Which is again, a traditional path, but for some of you, Maybe it's entrepreneurship, maybe it's going and doing your own thing and literally has nothing to do with money. It has nothing to do with the amount of money, more that you can potentially make doing something on your own. It really has to do with c.

With being creative, with being able to use your brain in a slightly different way and just the benefit of that outweighs, in my opinion, all of the additional, money or whatever benefits there might come with it. I just think it is the most, undervalued part of going to business for yourself is just the pure enjoyment.

Of the work that you used to feel a little bit frustrated with, completely goes away. And that leaves you with so much more energy for your friends and family, for the things you like to do outside of it. Which you know is really what it's, is more important. But if you're there and you're more present and you have more energy because the work that you're doing is more satisfying to you, it's a great way to squeeze a little more fun outta life.

What's up, PT Entrepreneurs? We have a new exciting challenge for you guys. It's our five day PT biz part-time to full-time challenge where we help you get crystal clear on how to actually go from a side hustle. To a full-time clinic, even if you haven't started yet. This is a great way to get yourself organized in preparation for eventually going full-time into your business.

So we actually help you get crystal clear on how much money you're actually gonna need to replace with your business to be able to make a lateral transfer. How many people you're actually gonna need to see based on what you should be charging. We're gonna tell you three different strategies you can take to go from part-time to full-time, and you get to pick the one that seems like the best fit for you.

For your current situation, we even show you all the sales and marketing systems that we teach within our Mastermind for people that are scaling to multiple clinicians, past themselves that you need to have in your business to be able to go full-time. And the last thing is we help you create a one page business plan.

This is a plan that's gonna help you get very clear on exactly what you need to do and drive action. That's what this is all about. We want you to win. We want you to take action, and in order to do you have to get really clear on what you need to do next. So go to physical therapy biz.com/challenge.

Get signed up for the challenge today. It's totally free. We think this is gonna be a game changer for you and are excited to go through. Hey, real quick before you go, I just wanna say thank you so much for listening to this podcast, and I would love it if you got involved in the conversation. So this is a one-way channel.

I'd love to hear back from you. I'd love to get you into the group that we have formed on Facebook. Our PT Entrepreneurs Facebook group has about. 4,000 clinicians in there that are literally changing the face of our profession. I'd love for you to join the conversation, get connected with other clinicians all over the country.

I do live trainings in there with Eve Gigi every single week, and we share resources that we don't share anywhere else outside of that group.

So if you're serious about being a PT entrepreneur, a clinical rainmaker, head to that group. Get signed up. Go to facebook.com/groups/ptentrepreneur, or go to Facebook and just search for PT Entrepreneur. And we're gonna be the only group that pops up under that.