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E728 | Why You Should Run Your Company Like The Blue Angels

Jul 23, 2024
cash based physical therapy, danny matta, physical therapy biz, ptbiz, cash based, physical therapy, how to start a physical therapy clinic, hybrid physical therapy, physical therapy website

In this episode, Dr. Danny shares his fascination with the Blue Angels, the U.S. Navy's flight demonstration squadron, and his personal connection to their captivating performances. Growing up as a military child, Dr. Danny recalls fond memories of watching the Blue Angels in awe, and his wife, Ashley, also shares a strong bond with them as she grew up near their home base in Pensacola, Florida.

Dr. Danny discusses key insights he gained from a documentary about the Blue Angels, particularly focusing on their rigorous selection process for new pilots. He highlights the emphasis on cultural fit over raw skill, emphasizing the importance of trust and teamwork in high-stakes situations. Drawing parallels to hiring practices in his own company, Dr. Danny stresses the significance of prioritizing culture over skills, as skills can be developed with time.

The episode delves into the Blue Angels' relentless pursuit of excellence and becoming the best in the world at what they do. Dr. Danny relates this drive for perfection to entrepreneurship, emphasizing the importance of continuous learning, quality control, and maintaining a healthy work-life balance. He also discusses the unique culture of the Blue Angels, noting the level of trust, camaraderie, and joy in their work, and how these elements are essential for building a high-performing team in any business striving for excellence.

Dr. Danny concludes the episode with a powerful quote that encapsulates his key takeaways: "Learn like you'll live forever, and live like you'll die tomorrow." This idea of constant improvement and maintaining balance in life serves as a guiding principle for both personal and professional growth. Listeners are encouraged to reflect on the lessons learned from the Blue Angels and apply them to their own journey in building purpose-driven, high-performing teams.


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Podcast Transcript

Danny: 

Hey, real quick, if you are serious about starting or growing your cash based practice, I want to formally invite you to go to Facebook and join our PT entrepreneurs Facebook group. This is a group of over 6, 000 providers all over the country. And it's a pretty amazing place to start to get involved in the conversation.

Hope to see you there soon. Hey, are you a physical therapist looking to leverage your skill set in a way that helps you create time and financial freedom for yourself and your family? If so, you're in the right spot. My name is Danny Mattei and over the last 15 years I've done pretty much everything you can in the profession.

I've been a staff PT I've been an active duty military officer physical therapist. I've started my own cash practice. I've sold that cash practice And today my company physical therapy business helped over a thousand clinicians start growing scale their own cash practices So if this sounds like something you want to do listen up because i'm here to help you.

Hey, what's going on? Dr. Danny here with the pt entrepreneur podcast and today we're talking about the blue angels It's the day after the 4th of july. It's the 5th of july as i'm recording this but Yesterday was the 4th of july so happy independence day. Hope you had a good time with your family. We had a little pool time, a cookout with family.

And then we watched the blue angels documentary. It's a hell of an American day for us to do all that. He's had a great time and I wanted to share. Some business lessons, some thoughts that I had about the blue angels after watching this documentary. So let me backtrack a little bit and tell you why this documentary in particular, I found so fascinating and so my background growing up is just as a military brat, right?

I grew up on military bases all over the world and my spouse Ashley, my wife. She she grew up on Naval and Marine Corps bases. Her dad was in the Marines. My dad was in the Army. So she happened to actually grow up in primarily Pensacola where there's a big Naval Naval base down there, which happens to be the home of the Blue Angels.

So for me, the Blue Angels, I saw a couple of times as a kid. And I just remember this is the coolest shit I've ever seen in my life. Like it was. Unbelievable. These people were basically like superheroes. They're so polished. They're so spot on. Everything is just right. The uniforms, all the colors, the fat Albert, which is like their plane, they travel around in, you can see that thing coming in and they're like, there's an American flag flying out of the top of it. It's like the most military American thing that I can remember. As a kid, and I wasn't even in my dad wasn't in the Navy, right? The blue angels they are just like across all branches that are just like one of the coolest things that we do.

It's such an impressive thing to see. And, but Ashley, even more of a tie to the blue angels because of where they grew up. Her dad was a military a drill instructor for Naval OCS, which is the officer candidate school down there. So he had Tons of pilots come through a number of them ended up becoming blue angels pilots.

Even her brothers had baseball coaches that were blue angels pilots. Cause that's where they live. And they're just, they just were like always so just like in awe of these people. And I've seen the blue angels. A handful of times as a kid, even as an adult, like we go down to Pensacola where she still has some family down in that area and we'll go down there.

Sometimes the balloons are practicing or whatever, and it's just, I don't know, I don't know how you can't watch that and just be so impressed. So when the documentary came out we watched it yesterday, totally recommend watching it, but I wanted to share, my takeaways from this, because one of the things that I was impressed with, not just that they can fly.

airplanes at 400 miles an hour within, they're getting as close as a foot from each other while they're flying with four to six airplanes flying together, like a foot apart. And it's not without a lack of. Significant complications and danger there, they've had 28 blue angels pilots die and they're flying so low and so fast that, if they make a wrong, if they make a wrong move, it's there's no really chance for them to survive.

Like it's They don't have any time, right? So keep that in mind, like 28 dead. This is a show squadron, right? So this is not combat. They're literally flying in air shows and tactical maneuvers that they're showing off. But watching this, I didn't know too much about the selection process or the culture behind it, training, all that stuff.

But what I thought was interesting there's a few things. Number one, the pilots, the current pilots. Pick their replacements. So every, I believe it's one to two years, they turn over pilots. And I think it depends on your job and sometimes they, you stay and you move over to another role to help train the other pilots, but you, they turn them over frequently or so every one to two years and the pilots.

That are that are currently there pick their replacements and they don't really, they don't talk about the entire process, but one thing they talk about is the importance of trust, the importance of the right fit with each other. And one thing that was like pretty pretty apparent to me was that they would hire for culture and skills, but culture prioritized was prioritized over skills.

And the other, piece of this would be, The avoidance of arrogance. They I imagine that's the last thing that they want on the team because of the trust they need with each other. And the fact that, there is a likelihood of dying doing this. It's very dangerous.

It takes a lot of practice, a lot of precision and a lot of trust with these other people. So if you can imagine, if you have somebody that's. Arrogance, and they are not willing to admit where they need to, where they need to improve or that they have some deficiencies or that they need to put extra practice in or not have enough trust in the fact that they are going to, work with everybody the way they need to, that's a real deterrent, right?

And I think about this for hiring within businesses as well. And sometimes we have this interesting predicament we find ourself in. And it's, do you hire for skills? Do you hire for culture? Because if you have somebody that's, and this is really where you have to decide where you're going to grow as a business owner, we're going to, what you're going to hire, do you hire someone highly skilled, but maybe not the best culture fit and try to get them to become a good culture fit, or do you hire for culture first with low skills and try to build those skills up because ideally, and this is what they're looking for in the blue angels, it's, you want amazing culture fit.

And that's what they're looking for. And I imagine they probably find that because of how many pilots apply for this. And the process to even probably get to an interview is extreme, but within our own companies you're probably not going to have. That number of people that are applying, right?

That level of people that are trying to work with your company. So you probably will end up with some candidates that are really high culture fit, really high skills. Awesome. That's a player. You're going to crush it with that very hard to find all a players. Usually you're gonna have to find one of these other two high skill, low coach low culture, or high culture, low skill.

And you're going to have to be a strong enough leader to bring that person back to where you want them to be. In my. Experience. And, even in the, in Washington's documentary, it's very apparent that culture is more important than skills. Like they're not coming in there and they can't fly at all.

These are pilots in the Navy to begin with probably really good ones at that, but they will take high culture, like a higher culture fit over a skill fit and train the skills. I believe that's the right move for your business as well. From. In my experience finding eight players that are batteries included.

Awesome culture fits that have these amazing skills. That's a great hire. That's a game changer for a lot of businesses. And if you can hire somebody that like that, go for it. As long as it's not so cost prohibitive that you can't make it work. But if you have to pick culture, I pick culture over skills.

And in, in the reason being, I feel very confident. I feel more confident in my ability to train. the hard skills of something. Let's just say it's a physical therapist, right? Let's say you have somebody that is less experienced, but great culture fits and versus somebody that's very experienced, but a poor culture fit, unless you feel like you can take that.

Person with a poor culture fit and really get them to change the way they view what they're doing And that's a lot of self work. Maybe it's the way in which you're managing that person And you're putting them into a leader leadership position where they need to be, you know They need to check that arrogance.

At the door It's hard to make that work versus somebody that has less skills we can train them on how to become a better clinician You know You give me three to six months with somebody like that and we can really make a lot of Progress they can become far better as a clinician during that time with consistent management and mentorship.

Then, then by themselves trying to figure it out. So if it's up to me, and this is just my advice for anybody hiring. For a team is culture, Trump's skill and arrogance should be avoided at all time because in this scenario, it could cause, a catastrophic accident in your business, it could cause problems and the, those people can be very toxic.

Now the other thing that I I thought was really interesting was it's very apparent. That these people are trying to become the best in the world at what they do. Absolutely the best in the world, the number of the amount of hours that they put in the obsession over this skillset, the maneuvers the public facing things that they have to do, because it's not even just that they have to fly, like you have to fly, but then you have to actually learn how to be a public figure.

They're going in there. They're doing like different. Engagements and meetings and talks at schools and nonprofits and all over the place. And so not only do you have to be good pilot, but you have to be a great, public person, public persona. And so there's these two things that they have to really weigh and become really good at.

And they're not related to each other at all. Like you being able to give a good presentation and talk to little kids. Doesn't really translate to fly an airplane at 400 miles an hour a foot away from somebody else, so it's so interesting that they have to become amazing at these two separate tasks, but the fact that like this elusive chase and they talk about, I believe The guy that was the head guy, he talks about like chasing a tiger or we'd always say chasing the dragon is this elusive a crucible that you go on to to see if you can do something that is really hard that other people can't do.

And if you can achieve it. Accomplish something that is really, pushing you to whatever your limits are if that's how you're wired, right? Not everybody's wired like that In fact, there's a lot of people that are not wired like that and they just want to like mail it in and that's fine there's people are here for different reasons I had somebody tell me one time Some people are here to work and some people are here to chill or just to be on vacation, right?

And some people they just want to literally they just want to live. They just want to Enjoy the stuff that they enjoy outside of whatever it is that they do. And they have no desire whatsoever to become the best in the world at something, whatever that is. But if you're listening to this, you probably have a strong desire to become really good at whatever it is that you do.

I've found that with myself as well. And I've found that with many different things I've tried to do in my life. No, whether I knew it or not. I was very motivated by progress, by competition, by seeing how I stacked up around other people. And there's some negatives to that too. Don't get me wrong.

There's some underlying shit that I've had to deal with that is that is not productive for me and the people around me. But for for this context, when it comes to what you do for your career, what you do for what you're trying to make an impact in the world on, if you have this desire to become the best in the world at something, it takes a lot of effort and sacrifice, a lot of effort and sacrifice hours that you have to put in prep after action reviews is where you're reviewing the things that you're doing and constantly trying to get a little bit better every single time that you go out a little bit better, a little bit better, a little bit better, and that can feel very monotonous.

It can feel like groundhog's day. Yeah. Hey, sorry to interrupt the podcast. I have a huge favor to ask of you. If you are a longtime listener or a new listener, and you're finding value in this podcast, please head over to iTunes or Spotify or wherever you listen to the podcast, and please leave a rating and review.

This is actually very helpful for us to get this podcast and really help them develop time and financial freedom. So if you do that, I would greatly appreciate it. Now back to the podcast, but you can see it in this team and in these individuals. And it's not just the pilots. It's not just the pilots.

It's the whole team. And it's such a cool culture. If you want to, if you want to get an idea of what a world class culture looks like, watch this documentary and you can extrapolate that to your own. Your own company from there because it is one of the most amazing cultures that I have ever seen.

In fact, it's so amazing. I bet you there's a level of depression that they go through once they leave any, but any position, whether they're a crew chief, they're doing maintenance, they're setting up, they're breaking things down as part of the show. They're a pilot, whatever.

It's such an interesting culture such a unique culture that I bet it's tough for them to even leave But also it would be very hard to sustain for an entire career. It's so demanding, right? Try to become the best in the world but Have fun along the way and that was one thing that I saw and this was strange to me for me because I spent you know, I spent Years in the army and the culture of the organizations that I was at was not like this at All these people are hugging each other.

They have these like Handshakes they come up with it's like a it's like a pro team. It's like a sports team with the culture much more so than the military, you know where it's this top down Leadership approach it's more of a serious environment and people like joke around but it wasn't like that It wasn't like that where, I was, I can count on one hand how many times I hugged somebody in the military and they were all hugging each other.

Especially just, it's interesting, especially when you look at like officers and enlisted and like some of the military bearing, they're like, it's almost thrown out the door in this environment. And probably because they had to build so much trust and they had this such cohesive team that they, maybe that's not, The best way to do it.

And I found it in the military too. You have to stay quite a far distance away from other people. You can't really get to know them that well. And that's just the way that it is, but they seem like they were having the best time. And that's, what's so fascinating to me.

And I think really important, if you can really nail this is if you can try to become the best in the world and put the work in to do that, but also. Have a blast while you're doing it. Have fun with the people around you. It's, it is a, it's a high output, high performance environment, but it's also a fun place to work.

Wow. What a unbelievable combination. And you got to think, Danny, why does this matter? It matters because you're trying to build a team of people to accomplish a goal. You can't do it by yourself. And so in order for that to happen, you need other people to want to accomplish the vision that you have as much as you want to accomplish it.

And it's not just monetary. You can't just pay people to do that. They have to. Feel tied to whatever the mission is that you have whatever that is, right? That could be, being the best You know, whatever performance physical therapy clinic in your area that could be changing the way people work with runners that could be changing Whatever, you know your niche is that could be you know Just be pursue the pursuit of excellence for every single person that comes through your door, And being the absolute Best physical therapy or clinical location you could possibly be whatever your mission is, right?

With PT biz, we want to add a billion dollars of cash services to the the hybrid and cash practices in the country and in the world, honestly primarily, in North America with who we work with, but a billion dollars, which, roughly PT in its own right is about, isn't like the 40 billion range.

per year of gross revenue generated, which probably more than that now from last time I looked, but we want to add a billion dollars, which means we need a small army of very successful clinicians for that to be able to happen, but there are great clinicians and great business owners, but the net effect of that, the net effect of that is insane when I really think about it, because it's not about, it's not about the revenue added.

It's not even about the revenue that we make in our company. It's about the number of people that were able to help become great clinicians. They can hire other clinicians just like I was coming out of the military, looking for an amazing place to work, not wanting to start a business, but had to because there wasn't a place like that existed.

And if someone had, Giving me an opportunity to work in an amazing culture, high, performance environment, performance based environment where I could work with people the way that I wanted to. There's, I wouldn't even be talking to you right now. I'd still be there. I'd be happy as could be treating patients.

I would have loved that. And I'd be, I still be teaching movement and, In clinical skills. Because I loved that as well. But as I got into the business side of things, I became fascinated with that because I had to in order for our team to grow for our people to be able to have the volume and for us to be able to pay them what their worth to, to make a good living and to impact a lot more people around us.

And put in the last year, just with the people we worked with in PT biz, we've helped close to 70, 000 new patients. In a year become, be seen and get help at a clinic that we know is going to do a great Job with them and we're only about a tenth of the way to where we want to be as far as our goal is concerned So, multiply that by ten That's seven hundred thousand people that we're going to have one day that are going to be Going to these different clinics and getting the help that they need That's that seven hundred thousand people so many people on an annual basis That's Absolutely chipping away at some of the long term health issues that we see some of the chronic Musculoskeletal issues to stop people from being able to be active and healthy with the people that they want to be around Like that is it right?

So with that vision in mind I need a lot of badass people to work with us within PT biz to help us get there that's the culture that I need to build. That's the team that I need to build and I need Amazing smart people that are absolutely servant driven leaders that are trying to help other people, but are functioning at the highest level that they possibly can.

As well as we had to have fun along the way, we got to do shit. That's fun. And we got to take care of ourselves too, which is another thing that I thought was fascinating about the blue angels is they have a team surgeon or a team doc, right? So it's a flight surgeon, which is a medical doctor that primarily focuses on pilots.

We had these, Whenever I was in the army too, but those are we don't really have fixed wing planes. We have helicopters, but there'd be flight surgeons that specifically worked within these aviation brigades and the same thing with pilots, but this was at one. One surgeon or physician, I'm not actually sure what their background was, but they're a flight doc, flight surgeon, and they were in charge of the health of these of these pilots, as well as the, all the crew and everybody that's attached to them.

And what was interesting was they were really big on the preservation of both physical and mental health, physical, mental health with the extreme. Pressure they were putting on these people to perform at a really high level. And you would think, Oh, you're spending, 12, 14 hours a day like training and prepping and doing all this stuff like, Oh man, where do you squeeze in time to be able to like train and work on your mental health.

And it was a, it was an absolute non negotiable. It was part of their daily routine, part of the job for them to be able to tolerate the amount of force that it takes to do some of these movements in a plane, which is pushes so much on your body that you can pass out and you'll die if you're not able to operate the airplane.

So for them, like physically and mentally training was imperative because of the danger that they were going to put themself in to, to, Fly in these formations and things. But for me, it made me think of like entrepreneurs. And especially when you're going through growth stages in a business, I'm very guilty of this.

Like when we were going through fast growth stages in multiple businesses, it's not happened to me just one time. It's happened to me like three times where I just shut everything else down. I'm so busy. I, I. Am a really unbearable person to be around. I'm just like short temper. I'm overworked.

I have, sleep deprived. And one of the things that I just cut out and fully knowing that this is not a good thing is physical training to the level that I should be doing it at sleep and physical training, two things that I would cut out. And you're just not, you're not even taking care of the vehicle.

That's going to get you where you want to go. And it's so counterintuitive. You guys see it all the time. I'm in a entrepreneur group and most of the people in this group are like tech marketing companies e commerce. There's not really a lot of people like the businesses that I have, but in the group that I'm assigned to, it's interesting to talk to everybody about where they're at physically.

Cause it's split. There's seven or eight of us in this group. Only two of us, I would say really prioritize physical health. And sleep is me and this other person, but the other folks, they're all just like sleep deprived, stressed out, like you wouldn't believe eating like crap, not actually physically training, doing anything.

And you can see it and you can see it. And I know it's a mistake. They know it's a mistake, but it's just, that's a sacrifice they make to get the time back that they feel like they need. And they don't realize that they're just burning themselves down along the way. And in a lot of cases, all the people around them, that, that is something that you got to just keep in mind and we know better.

Frankly, like we know better. I knew better yet. I've done it multiple times. So take care of both your physical and your mental health. The next thing is you can always learn more and get better. So this is something that I was impressed with was just like the level of detail and learning that they would put in for all the things that they were trying to do.

As far as the maneuvers they had to do, just the flying skills and the mental prep skills, visualization mapping out their routes, going over it, watching film, like small incremental changes, always getting better, learning more and getting better over and over again.

And for me, one of the things that. I feel is similar to this in terms of what we do is, I primarily run like our advisor team at this point, which is people that are talking to other business owners that that are potentially going to work with us or currently working with us to really make sure that we're getting them what they need and that they're taking the next steps forward in their business.

That are going towards whatever the vision is they have, which is, different for everybody. Now everybody's the same. There's really three or four tracks that we see people go down with these type of businesses. And we just got to make sure that we're helping them make the next logical decision or put the right person in place.

And. And really decide, if they're off track or if they're on the right track. So I review a lot of a lot of consulting calls and we review those calls as a team. We talk about little things little ways in which we phrase things or how we handle, certain questions that, that we get or how we are trying to like, Position things to help motivate people to really do something that they need to do even though they may not want To it's a lot of psychology.

It's a lot of verbal you know Framing and tonality and ways to say different things And if somebody was watching this and they were outside looking in they'd be like, why do they care about? The tone in which they phrase this one word as so much like why are they harping on that?

It's because it's these little things that set you apart from other people. It's these little things that make such a big difference in whether you're going to, be average, above average or excellent. And if you're trying to be excellent, you have to focus on these little details. A great example of this with you would be sitting in and evaluating.

Evaluations of all the providers that you have, or even for yourself you can internally record what you're doing, whether it's just, verbal or via camera, let your patient know, and just be like, Hey, I'm going to record this just for like internal training. We're not going to share this.

Just want to make sure this is like similar so that we're all doing the same thing. Are you okay with that? And be able to use that as like a training database within your organization, even delete it after you go through training, if you want to do that, which is great. That's fine.

If they don't feel comfortable with it. But even if nothing else sitting in on how people are being interacted with within your own company, that is huge. That's called quality control. And if you're not doing that because you think, Oh, so and so is good. You might just be completely missing it.

They're doing something wrong that you want them to do. So you got to focus on QC, always learn more, always get better. Quality control is key. And the last thing I'll leave you with, I don't know where this quote came from. It's not mine. Somebody else said this first, but I think about it, especially with this group.

And I think about this quote a lot myself and it's learn like you'll live forever and live like you're going to die tomorrow. So learn like you'll live forever. And live like you'll die tomorrow. And what does that mean in reference to all of this? So constantly be learning, constantly be curious, try to get better at whatever it is that you're interested in.

And I don't really care what it is. It could be anything. And it doesn't even have to relate just to business. I'm talking about this in the context of business, but for you, maybe you're. Practice owner, but you like to coach your kids basketball teams or soccer team or whatever. So delve into becoming a great coach the drills that you need.

How do you motivate kids? How do you structure things? How do you help them deal with loss or help them celebrate wins and become a great whatever it is you want a coach or anything outside of business just don't be half assing shit Just take a take more pride in what you do and try to be Good at everything.

Try to be excellent at everything. Everything that you feel like is something that is important to you. Don't just half ass it is it's it's not worth it Like put the work in it's going to be better off for you and everybody else around you and frankly It's how we keep our mind sharp It's how we stop ourself from deteriorating from a standpoint of mental breakdown dementia onset alzheimer's learn, flex that muscle.

As soon as you stop learning, you start to die internally. Live like you'll die tomorrow. We don't know when we're going to die. These guys, these pilots they literally could die during a show. It's happened 28 times to other pilots. So don't neglect, the other things in your life. Don't forget to tell the people around you that you love them.

Don't forget to, continue to foster the relationships that are important to you. Don't forget to stop and pay attention to the things around you and pause for a second and be grateful for the, just the sunset or how, amazing a tree is or whatever. Just be present and live like you'll die tomorrow.

Because I think if you can do those two things, and this is what I got from this. In a nutshell, if you can continually learn, try to become the best at something, but yet be aware enough and present enough to know that this that is nothing is guaranteed for you. And we see this happen all the time accidents unknown illnesses, things that just are unexpected and unexplainable Happen and if you can keep that mental Reference that frame of reference.

I think you're going to have an extraordinary life. I think you're going to Squeeze every drop of juice out of your time here that you possibly can And if you're listening to this podcast, you're here to work You're not here for vacation. You're not here to just freaking chill, right? You're here to get as much out of this as you possibly can and maybe this documentary i've extrapolated it far for more than I should have but this group of individuals I've been fascinated with since I was a small kid They're one of the coolest things that I've ever seen.

I think they're one of the most amazing teams on the planet. And it's worth watching just to just see how they interact with each other and the level of professionalism they take to this. For me, this sort of reaffirmed the fact that like I'm doing the right things as well as I need to just continue to, stay focused on the things that I'm trying to do, trying to, be the best leader that I can.

I can still get better in many areas. I still can put in, more effort, be more organized, be a better leader be a better parent, be a better spouse, all these things that are important to me, it's just being, Aware of those and having that top of mind that is just what's so important about some of these things So be aware, you know Keep your eyes open for the things that are going to motivate you and really inspire you to do the things that you want To do this was a big one for me.

I wanted to share it with you. Happy fourth of july I'm just coming out a little bit after that, but we live in the greatest country on the planet Definitely the greatest country on the planet if you are a business owner, hands down Don't take that for granted appreciate it. And as always thank you much so much for listening.

I'll catch you next week

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