E632 | Breaking Limiting Beliefs With Yves Gege

In this episode, Doc Danny and Yves Gege explore the concept of limiting beliefs and how they can hinder success in various areas of life. They delve into the external factors that contribute to these beliefs, such as family, childhood experiences, and professional environment, and how they shape our perception of the world.

Danny emphasizes the importance of self-belief and overcoming external pressures to achieve personal growth. Drawing from his own experiences, Yves shares how caring for his special needs sister instilled a sense of worth through productivity. He also highlights the role of business as a catalyst for challenging and reframing self-beliefs.

The discussion then shifts to the significance of identifying and addressing weaknesses in order to achieve success. Danny emphasizes the detrimental impact of unaddressed weaknesses, which can result in frustration and negative interactions with others.

He suggests taking an inventory of one's natural set point and working towards a more positive and optimistic outlook, leading to better relationships with family, friends, and colleagues. The importance of patience in decision-making is also emphasized, urging listeners to take at least a week before making a choice to ensure it aligns with their goals. 

The episode then explores the power of joining groups, meeting new people, and reading books as means to break false beliefs and broaden one's perspective on what is achievable. They share inspiring stories of individuals who stepped out of their comfort zones, such as a high school graduate who moved to Japan and started a successful coaching program. 

They highlight the positive influence of surrounding oneself with like-minded individuals and the impact of face-to-face conversations on dispelling the notion that successful people are fundamentally different. Reading books, particularly biographies, and autobiographies, is also advocated as an impactful way to challenge false beliefs and gain insights into successful decision-making. 

The episode concludes with a discussion of recommended books and their transformative effects. Notable titles mentioned include "The Dip" by Seth Godin, which explores the challenges of maintaining motivation in long-term projects, and "Die with Zero" by Bill Perkins, which encourages embracing the present moment and enjoying life rather than solely focusing on retirement savings. Danny shares a poignant anecdote about the sudden realization of life's unpredictability and the importance of seizing opportunities. 

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Podcast Transcript

Danny: [00:00:00] Hey, real quick before we get started, head over to Facebook and join the PT entrepreneurs Facebook group. If you haven't done so yet, we have monthly live trainings going on there. There's an opportunity for you to join in the conversation instead of just listening to what I have to say on this podcast, as well as the people that I bring on.

And it's a really cool place to join about 6, 000 other clinicians that are. Honestly, trying to change the landscape of our profession through these cash and hybrid practices. One other thing that's really cool is we have a guide in there. That's a quick start guide. When you join, you can go and check this out.

There's about seven videos that we've curated that are the most common questions we get in the best case studies that we've found to really help you start, grow, and scale your practice up to seven figures. So if you haven't done so yet, head to Facebook request to join the PT entrepreneurs, Facebook group.

You have to be a clinician. We're going to check you out. We don't just let anybody in, but if you are. Hey there, go ahead and get signed up. We'd love to have the conversation with you in that group.

So here's the question. How do physical therapists like us who don't want to see 30 patients a [00:01:00] day, who don't want to work home health and have real student loans, create a career and life for ourselves that we've always dreamed about? This is the question. And this podcast is the answer. My name is Danny Matei and welcome to the PT entrepreneur podcast.

All right. What's going on guys. Dr. Danny here with Eve GG in the PT entrepreneur Facebook group and the. podcast. Let's do this on for listening. As always doing is we're talking ab and something that I feel

It might be the biggest roadblock that most people have to really work past in order to have a successful practice. Especially a successful practice a couple levels of [00:02:00] successful practice where they're charging what they're worth and that they can, and probably do scale past themselves.

And what's interesting about this topic is just how much external. Views, opinions, and beliefs that you create, whether that be in your profession, from your family, from early childhood affect the way that you view other Thanks in the world. So we're going to apply this to the business sense.

But in a lot of ways it can apply to almost anything. So we're probably going to get, it's going to feel maybe like a therapy session for some of you, and maybe that's what you need. I'll talk about that a little bit too. I don't know, Eve, why don't you, what would you consider limiting beliefs?

Like, where do you see them pop up and really affect people negatively? Yeah,

Yves: I've been having conversations with physical therapists and starting their own cash business for, just like you, like probably close to a decade. And I love our [00:03:00] profession. I love our people, it's almost I don't know if we get it from if it's just the tendency or we get it from school, but like we have this like idea that we're like second rate health care providers a little bit, it's like we're subservient to doctors and we need to get all these, we don't have direct access and luckily all those things are moving in the right direction.

And I think the newest group of people coming up have a little bit more let's go for it. But, I just I, It's just so challenging. It's okay, I need to start my own business. They have to break through the belief of, be able to charge enough, break the belief that they don't need to go get an NBA and go do all this like education to go start a business.

And it's super hard. You have to wait a decade. Cause I thought of somebody today, they're like, they always told me I have to wait a decade. And I was like, where does that number even come from? It's just like this. Arbitrary number that, we just have to get. And yeah, I think, there's probably just a lot for us to unpack and, hopefully we can just start having these conversations and changing it

Danny: a little bit.

Yeah. And I think it's it's something you can see is maybe like self belief or belief in yourself [00:04:00] and what you're capable of and. It's interesting to see where that gets stress tested, right? Because I think some people are naturally, maybe a little more confident in their abilities of what they can do and really whatever it is, they're trying to do than others.

And. But everybody gets to a point where they have failure in whatever they're trying to do, or they don't have the success they want as fast as they want it. And then all of a sudden it's like their reality has been really shaken and they're just like, Oh my gosh, do I, is this even possible? Is this something that I can do?

And. What's interesting about that is that usually is the difference between where a lot of people will either start to work past that, or they give up and for different people, it's different stages, right? So this idea of limiting beliefs, the way I look at it is, and it really comes back to just like your own sort of mental reference or mindset of [00:05:00] what you can do.

And there's what we want to do, like what our big mission is and why we're doing what we're doing, which I think is really important. But then it's also do you feel capable is one, but then also, do you feel like worthy of doing or accomplishing the things that you say you want to do? Because that's a whole different problem, right?

Some of us feel like it's, they feel bad when they have success. It's the whole like tall poppy theory, right? It's like you cut down the tall poppy or the nail that sticks out, gets hammered back down. And I don't think our country is quite as bad about this as maybe other places where they don't really embrace entrepreneurship.

Like people like us that want to try to strive for more, but in a lot of places it is. And maybe you're in a smaller town, right? Where like. People see you trying to succeed and progress. And maybe they view that as a threat where they think you're, maybe you're trying to move past them and that creates stress for them.

And then they try to, influence you to [00:06:00] not do that. And then that's even more external pressure that creates these limiting beliefs that is so hard to deal with. I think it's really one of the more challenging problems to deal with, but internally. More externally, we still have to deal with it in the same way to break these false beliefs.

If we're trying to get what we're trying to go, and everybody's going to have that. So some degree, they're going to have to deal with that.

Yves: Yeah. It's so interesting. So many things popped up in my head, like the idea of being worthy, the idea of, being successful, that's something both of us had to work through too.

Like the idea of Hey, do we feel successful? Yes and no. And just the idea of. Of putting yourself kind of out there because when you think about it, like where my brain goes is like, look at movies, look at culture and like almost always the villain is the like rich, successful guy and he's doing it in a way that like, is back stabbing and not the right way.

So it's I wonder if that's part of it. It's man, if I'm successful, that means that like people are going to think of me as this person who's lied and, cheated [00:07:00] to which kind of get here and and we know that do those people exist at the top? Absolutely. But the majority of people I feel are almost trying to do the right thing, have worked really hard, fell on their ass 20, times.

And then eventually, have figured it out and I've had some semblance of success. So I, there's probably so much mix there of also like their upbringing and like the feeling of failure from their parents and not putting themselves out there. So yeah, I think you're right.

It's going to end up being a therapy session, but it's just it's so much

Danny: to unpack. You're, you bring up a good point. I feel like there are a lot of villains that are these sort of robber baron characters of, many classic, movies examples. And then there's the, the average person that's just trying to make ends meet and they're, they're struggling and that's a real thing for everybody day to day, but I think that, yeah the vilifying of I don't know if it's entrepreneurs necessarily, because I'm not sure that was even like a common term per se.

Like it was maybe it [00:08:00] was but it's not, standard oil crushing everybody, and the Rockefellers or whatever. And I think there's always that's and that's gray. Areas with that too, in terms of what people are really like and what they're able to do, it's interesting because I think when we look at this, a lot of people are just, yeah they're achieving success for different reasons.

For me and what really drives me in a lot of ways now is a very positive thing, right? It's the impact we see with the people that we work with. It's what I see them be able to do. Outside of their business, right? And the financial security that they can develop, the time freedom to be able to do the things with their family that they like to do.

As well as having a big impact on their community and using their natural tendency to want to be creative, to build a business and a culture that they really. They define and that, that is very personally rewarding. And for a lot of people that removes a ton of burnout from the profession.

So that's, those are all positive things, but that's not how it started. For a lot of it, it was just like very negative. It's just [00:09:00] me trying to prove things. And this comes back to your own self beliefs. So like for me, like I assign. Worth to accomplishing things to winning things, right?

And because my whole life, that's just literally, that's what was assigned value and especially for somebody like myself that, I went to 11 schools before I was in college. So you always show up and you're new. And my brother and I realized very quickly that the fastest way to develop some amount of acceptance was to be good at a sport.

So it was not even, it didn't even matter what the sport was. It was what season is next. When we're moving, we might move in January. We might move in June. You might move, whatever, middle of the year, some other time. So it was like, we would know, and then we would intentionally start practicing for whatever that sport was getting ready for the season.

And. So that was like positive reinforcement for us that if we did these things and we learned how to like work pretty [00:10:00] hard and got better at certain things that it meant acceptance. So an acceptance is really important for everyone. But for someone that has no deep roots, like people, if someone asks me like, where are you from?

It's just like the weirdest question for me to answer. Cause I have no answer for that. I'm from every military base that I've ever been at. And they're all the same, but they're all in different places. So like that sort of like idea of acceptance for me came from competition from winning and from being like a valuable part of whatever team I was in, but now, and that has its own positive traits, right?

So like you put me in the military and that's a great environment for that because, it's very competitive. You wear your awards on your chest, it's very mission driven stuff. So great. Awesome. But that's just really not necessarily like the idea of acceptance from only winning is not a great place to live.

Because the fear of failure, it becomes a significant problem. And this is where a lot of people probably fall into the camp that I fell into, which was working really hard not to fail versus, working towards a thing that is important because of positive reasons. [00:11:00] So these limiting beliefs for me, like this is a good example of a deep rooted one that has positive and negative elements to it to where, if you think that the only reason that you get accepted is because you win, and if you don't, you lose, you become a highly competitive person, but not necessarily the nicest person to be around either.

So that can have its own limitations in terms of what you're able to do, because you're never really coming from a great spot. And that's not a great place to be a leader either, because then you reply that to your own people. And if they're not achieving these certain things, it's not, hey, how do we develop them?

It's. Cut, you're out next person in, and it's just very transactional. When you look at this, there's a lot of layers to it. And some of it for people that are listening to this, you may have to like, really look at yourself and see what limits you first. And then when you start to look at your goals, what's going to limit you from achieving those?

And what are your preconceived notions of what's possible based on what you're trying to actually achieve? That was a lot to

Yves: unpack. That in and of itself. And I think when I hear all that, and we talk about this stuff all the [00:12:00] time, right? We're very, we're big fans of Stoicism, Ryan Holiday, even like some of the which I've realized is very similar, some of the Buddhist stuff too.

And it's for me, like to summarize that, like you were, and I'll share my own story. It's Before it was very much externals, right? Externals provided the validation to move forward. And then you have to, at some point in order to grow, I think as a person and to be more successful, at least in my eyes is it has to move to something more internal, right?

You have to like a realize, okay I'm worthy, like in and of myself. And it goes from external validation to actually what. Provides fulfillment for myself, right? It comes, not to get too oaky. It comes from like inward and then out as opposed from outward.

And I think to end, so to, to share my own story for me, I had a special needs sister growing up. She got very sick almost right after birth. I was 10 years old. And so most of my childhood was spent, trying to be useful. To my parents and to my [00:13:00] sister, right?

Like I would help take care of her. I would feed her or I would go do the things that my parents couldn't do because, we weren't able to, because she required so much care. That bled into very much of like how, and I can do therapy around this is I always felt like I needed to be useful and productive.

And if I wasn't useful and I wasn't productive, like I literally was not worthy, like I didn't deserve. Love. I just I would not continue to be successful unless I was a production machine and I still very much lean back towards that. And I have to check myself, and I had to switch that because at some point that becomes not useful, right?

That does not create a very good environment of just like work until you pass out. You've got to, it's got to be something bigger than that. You've got to take breaks and again, I've got to see my own self worth. Yeah, obviously a lot to unpack and the cool thing about business, I think, and the cool thing about the journey that we're on that it really allows you or creates a vehicle for you to challenge some of those self beliefs.

Like it's, it, we tell us all the time, this is, it's the best way that I've seen for personal growth, in my opinion is owning my own business and trying to be more successful. It's it [00:14:00] really creates the environment where I'm forced to challenge them and to continue

Danny: to reframe. Yeah.

I once had somebody tell me, when you go into business for yourself, it's going to highlight your strengths and it's going to highlight your weaknesses, right? So imagine your whatever your strengths are, they're going to get, five X multiplied, whatever your weaknesses are, the same thing happens.

Problem is that if you don't address. These weaknesses, they're now highlighted right there. Now they're exposed even more so because you are constantly having to try to figure out what is it about yourself that stopping you from being able to do these other things to stop maybe doing some work that you know you need to do to stop yourself from making this higher that you know, you need to hire from making this transition to a, maybe a bigger space, or maybe it's saying no to something and saying small, right? So whatever these these internal biases that we have these beliefs that can serve us in certain ways. And then maybe not in others, we have to really clearly understand that because if you don't, then you end up just [00:15:00] getting in your own way.

And we see this, I see this with people. All the time, people that we work with all the time. And it's so obvious now it's so obvious. I think back, I was like, man, I wish I could have seen myself back whenever 10 years ago, just like a time, just go back and just watch. I'm like, damn, it's so obvious.

Like just. And for me, like my default, whenever I would get frustrated, it's not like some people shut down, like I just get angry, like I get mad and not like physically per se with other people or not as an adult, at least. But I would just get really angry and I was really just not a nice person to be around.

So it's if things are going great. Then I'm just like the nicest person you could ever meet. And if things are going bad, I'm a dick. And so just let these things completely affect your personality and how you treat the other people around you. And I remember I had somebody one time that told me, he said.

You can't let your bad day become your family's bad night. And I think about that a lot, like as soon as I, as soon as they're [00:16:00] home, no matter what happened to me during the day, like I, it doesn't matter because I'm, I want to know what happened to them at school, right? I want to know what they're working on.

And it's they don't care that I had a bad day and it's not really important to them whether I did or I did not. You got to understand how to manage that. So if you don't ever work on some of those things, then you get stuck and you become again, highlighted in a very bad sense as well.

So for most people, what will happen is they'll see that they'll probably fight it a little bit. They'll, other people will tell them something is wrong. They'll discount it. And then eventually the pain gets to a point where they need to do something about it. And that's what we're talking about, right?

These limiting beliefs, these I guess belief patterns as well that need to be addressed in order for you to really grow a business, which is what we're talking about in this sense. But if you think about it, whether you know it or not, if you are on this, you're going this path on this path in this direction, you have picked quite possibly the greatest self development I guess option for your career [00:17:00] that I could ever imagine, and I look, I have kids.

I've been in the military. And I've started a business. I, of all of those, I still think starting a business has forced me to have more personal growth than anything else. And it has improved all the other relationships around me because of how much work I've been forced to do on myself and then help other people do the same thing.

So if you can look at it in that lens and it not feel overwhelming and just okay, cool, I'm here. I'm figuring it out. I'm going to improve. Then it's a great way for you to continue to make progress and really look at the silver lining of this. Maybe it's the best thing to ever happen to you.

If you're willing to accept the fact that you got a lot of work to do.

Yves: Yeah. And I think that might come back to this I think very common limiting belief of the fear of failure. If I put myself out there and I fail, like this thing will, it's not going to go well for me.

Like my family won't be support. You know what I mean? Like ultimately. If you can get through that, I think that is like the hardest thing, like for both of [00:18:00] us, you had to make the decision to go from the military to starting your own practice and working for, Kelly, I had to leave this path of, the insurance based practice start totally over in a CrossFit gym and a cash model that I knew very little, about, and, ultimately I think that the hardest thing about that was just like saying this is Probably going to suck.

I'm going to fail quite a bit. But, I'm now committing to like just learning through failure for the rest of my life because you could just like, again, I still don't think there's anything wrong with that, but you could just stay in your job and just not want to fall forward.

But. Just like you said, this path, and this fear of failure, it's just it's unpacked so many things for me and just tore away some of the layers of frankly bullshit that I had blocking me and allowed me to get root of some of these big problems. Like you said, it's bled into my relationships with my family, with my parents, with my kids and that's, I don't know if you can

Danny: quantify that.

You can, I feel like you can, [00:19:00] not only can you see it in other people, but I. I think you can feel it, especially us as physical therapists, as clinicians in general, I feel like we're very. In tune with other people, we see people that are in pain all the time we see people make these transitions in their life where they go from a really, sad frustrated place in their life to then a really happy place in their life.

And if you've been in the clinic for any amount of time, and you haven't developed the ability to really read people. And the way in which their body language states, what's going on, the words they use, the way they talk about themselves and the way that they it's just the way they feel to me in a lot of ways, too.

There's people who come in and you're like, man, it's so much energy when I'm around so and and then if I'm around the other person, I feel like. Tired, like they make me tired and it's the same amount of work. It's the same amount of time, but there's a certain amount of, energy difference.

I don't understand how to explain it. Cause I don't really know. I know as I feel it with [00:20:00] people and people listening to this might have the same thing. So I'm not quite sure exactly why it works the way it does, but you can feel it. And. If you notice that you have to understand how do you come off to other people, how do you come off to other people?

Because if you are somebody that is an EOR of a human being, that is just frustrating to be around and is sucking the energy out of the room and you decided to go into business for yourself, you're going to have a really hard time, not just getting in and keeping clients, but imagine trying to hire people that want to work with you.

Now, I'm not saying you gotta be happy go lucky, I'm definitely not like that either. But man, if you're listening to this and you're an Eeyore, just you're a freaking Eeyore. All right. Just own it and understand that if you want to stay that way, that's up to you. And then maybe that's your natural set point, but looking at how do you improve your ability to be optimistic and positive and bring energy to other people that you're working with will dramatically change [00:21:00] your life.

And that comes back to a lot of the beliefs that people have about themselves and how they've been. Raised more than anything else. And that's what I mean. I see these entrepreneurs and I'm just like, I know they're going to struggle. And I know you see the same thing. As soon as we talk to certain people, I could, you could give me one minute with somebody and I could tell you, this person is going to kill it.

This person is going to struggle not to say that we don't help them both. We obviously do. But we know certain ones are going to have a harder time and they got to be willing to say, okay, it's not just marketing and sales. It's not just what I put on my website. It's also these other things that are going to come back to what we're talking about today and limiting, the way in which you interact with other people and the beliefs you have about what you're capable of.

Yeah, I like what

Yves: you said about realizing where your set point is, right? I think that is like number one, if you want to realize, help yourself, number one is take a true inventory and realize where your set point is at. And most people don't do that. Like most people will just, like you said, come up with every excuse in the book.

Oh, it's not me. It's other people. But if you can say, all this is who I am. This is my natural set point. I need to work towards [00:22:00] bettering myself. Then, God, like most of the battle is already done, like my natural set point and it got, it was really useful in the beginning.

Like I am energetic. I'm very happy. I say yes to almost everything. Super useful in the beginning. Terrible. Once are really far in business and you can no longer keep up like absolutely destructive. And we talked about that the last podcast. So I have these checkpoints now that I do I don't make a decision on anything for at least a week.

Almost always. And almost always it's funny to this day. It's as soon as I hear about something, it's a hell yes. And by the end of the week, it's probably a hell no, it's just I just know that about myself. So I freaking wait a week. And yeah, I think if you can do that work, Oh my God, like that just will be so useful.

And I think that is step one.

Danny: Yeah, definitely. As I'm thinking about this, How many do you, how many people do you think actually know what, who Eeyore is, by the way? I take this for granted because of my age and the fact that I have kids, but somebody might be listening [00:23:00] to this and have no idea.

You think people have no idea?

Yves: Winnie the Pooh is a thing, right? Like they have I don't know what's what's the common parlance of our times for an Eeyore?

Danny: I don't know. I think there's somebody that's probably 25, 26 out there and they're not understanding. Eeyore is the depressed donkey, always Debbie Downer donkey and Winnie the Pooh.

So just so you. You get that you may not get the reference because I said something the other day that was a reference. And the guy that I was talking to is probably about five years older than me. He had no idea what I was talking about and I had to explain it. So sometimes I'm like, man we're getting old.

You want to know what made me realize this is crazy. I was looking at we have we have this life insurance policy that it it basically like. It doesn't end when I turn 60, but basically it's like fully paid for when I'm 60 and I was like, Oh, it's 22 years. And I like for, I almost had a panic attack and I was like, Jesus, it's 22 years.

That's I'm like two thirds of the way there basically. It's crazy, man. When you really think about how fast stuff happens. And I guess to bring it back to this is It does happen fast and some of these things that [00:24:00] are important to us that are going to lead to the goals that we want, like working on your beliefs and your belief patterns to achieve the things that you want to do.

It's going to make it happen so much faster, and especially let's say you've decided, okay, I'm diving into entrepreneurship. I'm starting my own practice in its own right. Hard decision to make. There's a few self, limiting beliefs about what you can do with that business that many of you probably will have that that we've definitely had, right?

Number one, you can't charge more than X amount. And we see this just happened. The other just today we were talking to somebody that was telling us about a business owner they were working with and they were charging like, I think it was like a hundred to 120 a visit living in a major city, like one of the top 10 cities in the country.

So that is really low. That's really low, but they have a limiting belief that if they charge more than that, then no, one's going to work with them. How about the fact that cash practices don't scale? I can tell you, I had multiple people that I actually had quite a bit of respect for that told me there's no way it's impossible you're, you have to be okay with the fact that [00:25:00] you're just creating a job for yourself.

It might be a fun job, but that's the, that's what you're doing. Who are you going to, that's what am I supposed to do? This person knows what they're talking about, right? They're seasoned entrepreneurs. Okay, fine. It's just a job. And then that's your limiting belief. And then it's you can't grow this to a seven figure business.

You can't grow a practice to a seven figure business. That's crazy. Who can do that? Iron man. Like it's such a, it's just such a far distance from where you start that you can't even fathom the idea of that actually happened, right? This year is three of the ones that really early on for me.

Affected what I did with our business because of advice and guidance from people that I trusted that I let really like Shift the way that I thought things would go or could go based on their advice,

Yves: yeah. And when you think about that advice too we're a little bit like it or not in an echo chamber.

But at the same time, I remember those conversations, especially early on when we were [00:26:00] both single providers. And it's like the idea of hiring somebody seemed. Definitely impossible. There was nobody I talked to that said like that was possible, or if it was this unique, rare situation that'll never happen again.

And now like literally a hiring problem in our mastermind, we cannot find enough people. So it's just hilarious to me six, six years later, four years later, whatever people are charging. 279 a visit getting to the three hundreds and we have a hiring problem and we have multiple people that are cash and seven figures, a lot of others knocking on the door, and it's just what are these maybe that's we got to like unpack is like when somebody tells you something like that, like maybe just ask them, why do you even believe that?

I would love to go back in time and ask those people, like, why do you believe what makes you think that this business, can't scale? And it's probably a bunch of.

Danny: I think it's because they haven't seen it, it's like the whole idea of what is it? The Roger Bannister four minute mile, right?

Where it's okay, no one [00:27:00] thought you could run a mile sub four minutes. He does it. And then multiple people do it, the same year because of this false belief that is that's been broken on the same thing, if somebody hasn't seen that. That then you do have a set point of what you think is possible.

And it's so similar, right? To where, hey, let's say, you're whatever you're on a team and you don't think you can do something physically and you're on one team and they're not all that great. They don't really. Push each other. Like maybe you're the best player on the team. And then all of a sudden you go somewhere else and you're like the worst person on the team.

And now your physical ability, you see what other people are able to do. And now you start to change what you think is possible. And the way in which you're training and you're working towards that, because you see that other people can do it. And all of a sudden you improve as well, which is, it all comes full circle to how do you break some of these things, right?

How do you start to improve them and. One of the first things that I lump these together is to join groups and meet other people. [00:28:00] And this comes back to something like our mastermind where. We've had quite a few people that come from what we consider smaller markets, and there's not a lot of there's not a lot of like big businesses and clinics that have, that are, have grown a lot in their area.

There's not a lot of like as many like high growth sort of entrepreneurs around them. It's probably hard to find that. And all of a sudden they get looped into. A group like our mastermind, and it's chock full of these people that also happened to have the same business model as you. And you started to see my gosh, this person's in a town, half the size of mine, and they're doing X, Y, and Z.

And now I'm saying, you have that conversation with that person. Yeah. And the next thing you know, you change the way that you view that town that you're in, you go back and you start seeing all these opportunities everywhere. And you have this ongoing cadence of communication with the right people. And you start to view the world very differently.

And I have a perfect example of this with a story from a digital [00:29:00] business group that I was in for a year. And when I joined this group, it was to learn how to market our local practice online, like digital marketing for that. But one of the other things I had started, which was through the stretch company was I had these templated.

Treatment programs that are for common injuries that we would That we would sell as one off programs on the ready state at the time mobility wide site. And, I was like, I didn't think it'd be much to that. It's not something I thought would be a major profit center.

And it's actually very hard to sell these one off programs, but. When I joined this group, I went to one of the events they had and we're out in Phoenix, Arizona, and I sit down at the event the first day and next to me is this girl. She's 18 years old, and I started talking to her and I assumed she was there with her parents because what this was expensive, this wasn't, over 20, 000.

A year to be a [00:30:00] part of this group. And I started talking to her and turns out that she had graduated like two years early from high school. She had moved to Japan to teach English at 17 years old. And while she was over there, she'd started a blog basically about becoming a Like how to be a successful high school student and what she had learned and the lessons that she was sharing with how she graduated two years early and was just on this, very fast track, and the blog started to pick up a lot of traffic and she had started this coaching program.

This, it was like a thousand dollars to join this program. She worked with parents basically, and their kids to, to learn skills that she had developed and. So I was just like, Whoa, that's crazy. People pay for that. And she goes, yeah, and I was like how many people have you worked with?

And she, at the time, so this was like October at the time, she said she had worked with 250 clients that year. So now I did the math on it. Not that hard. She had 250, 000, 18 years [00:31:00] old helping parents develop better high school students. And I was sitting there thinking, I'm just trying to get some patience in the door from a digital, resources.

And I was like, this is crazy. This is I just couldn't believe it. It blew my mind that this person was sitting next to me. And now the way I looked at business in general, after that it changed just literally for me sitting down next to this person. I don't remember her name, but it was such a big impact on me that to this day, if I hadn't gone there, I probably, PT biz probably wouldn't even exist.

That's incredible.

Yves: I've never heard that story. That's that's nuts. I think of a couple of things. It was one of our first events. I think it was, the original seven of us. And it was mad Zanis, shut up to him. And he said it, I think I've heard it before, but never heard it in this context.

And it was like iron sharpens iron, and I was just like, Man, like that is such a good point, right? Like you get around kind of people who are pushing the profession forward. People are very similar to you [00:32:00] on the kind of same mission. And you could just see it just elevates, the entire group.

Another analogy is I've watched a lot of CrossFit, some of these games athletes, like they would train on their own and they would be a mediocre athlete. And then they would go, you'd see them, they would all start training together because they were probably the top person in their gym.

But now they're training with, Matt Frazier, Rich Vroning, and they're just like, they have to struggle. And so all of a sudden they become this amazing athlete. So if you're around other people, like just naturally, you're going to elevate your game. And seeing it and we put a lot of social proof and reading that as fine.

But once you get around them, and we've seen this, we've had some conversations with some pretty high level entrepreneurs. Once you just have conversations with the people and just it makes it more real. That helps so much to break some of those false beliefs. Man, I can do this too.

Like another really good analogy, which I talk about all the time is like when I came to your office and it was just like, Danny's not doing anything special. It's I can go do cash BT too. Like you just put this band around somebody and told him to breathe for 20 minutes and then they talked for 30 minutes and he [00:33:00] charged, 175 bucks.

Okay, game on, Danny. Let's see if I can do this too. Yeah, like again and we've had, we had a lot of conversations, but going there in person and just like us to just like talking and spending some time together was just like, it. I think it's still one of the most powerful things about being part of a group is it is probably one of the best ways to break some of your false

Danny: beliefs.

Yeah, I think it's the most powerful way. And it's not the easiest way to do it because it could be an investment. It's your time. It's like lots of things. But, I remember a local group that I joined. We had the guy that was like the lead guy for our, the small group that I was in and he had a, I forget.

It was like 15 or 20 million. Company that basically did it was, I just still, I still don't quite understand some sort of integration between big websites for data analysis stuff. And this guy was a absolute damn mess, like a huge mess. He was so unorganized. He was always late. He was like actively like his whole [00:34:00] life was falling apart. He was super unhealthy. He was going through a divorce. And I just was like, this guy has a company like that and I'm sitting over here and my, our practice is doing 200, 000 a year and I just couldn't believe it. I was like, this guy doesn't look like he could tie his damn shoes and he's.

And he's killing it, and just killing it. And it's nothing else in his life is even remotely successful besides this one thing, but he could figure that out. And I just remember sometimes it's maybe that's not the best example of looking at somebody. And it's just almost this, if this buffoon can do it, I can do it.

Versus, maybe it's I'm more of a positive you, but either way, the same effect can happen. And I think that's what I always find that interesting with people with me too. Like when people meet us at these live events. Like I just like I forget shit. I say stuff. I probably shouldn't say, I don't do everything correctly.

There's things that we screw up on. And I hope people see that and they're just like, oh man, like we're literally are, we're no different. And it's like this idea of meeting people that [00:35:00] you might follow or listen to or that you admire in some way. You should realize that they're just no different than you.

Maybe they just stuck to something longer, or maybe they just found a better fit for what their skills are and they don't. And there's a number of factors that it could be doesn't mean you can't do it. It means that maybe you're just like, not quite as far along in your journey, but just seeing that and feeling the difference can break your belief of what's possible as well.

Yves: Agreed. Absolutely. Not much to add to that. I think it's, it just can't be understated just the, the FaceTime. That's what we love doing these live events with the mastermind. I think they're just like, I tell everybody who joins a program is I've just seen some amazing transformations happen after, and not necessarily from the content, but just the conversations that happen on the side.

Yeah.

Danny: Yeah. And to go to this is that's, I think that's my number one, get involved. With other people that are trying to do the same thing as you and really start having conversations where the average person you're talking to wants more from what they're [00:36:00] doing, then most of the people you're probably around if you're just talking to your five friends from high school that none of them really care to do their own thing, or they're just cool to.

And I'm not saying anything is wrong with this, but if they just want to just go to their job and they like fantasy football and playing golf on the weekend and, tailgating at Georgia games or whatever might be like, that's cool. That's what they get enjoyment out of. And that's great, but that might not be you.

So you might feel like you're out, you're an outcast or you're different the way you're viewing things and what your aspirations are. And. And you are different. And so when you get around a group of people that there's like minded conversations, it's crazy. It's I think like when we go to these mastermind events, it's crazy how long people can like talk to each other.

Dude, it's wild. You could, it could be, we show up and we say, okay guys just break up and go have conversations. And it would be eight hours later. And they would still be talking to each other and probably having a great time because it has to do with you just being around people that are like [00:37:00] you in a lot of other ways.

So that's number one, but that is probably the most like sort of time intensive and money intensive one. The second one, which is I think the cheapest, but yet also very impactful way of breaking your false beliefs is books. And if. And you could throw, content into this, but I don't really, I don't think, and this is a guy that has obviously does podcasting, but there's these, there's a shorter, they're not as deep on a topic and I don't think they have as profound of an impact on you as reading an entire book, and I have a friend that I'll work out with.

And he said something to me the other day. And he goes, he says, one of his favorite questions to ask people, and this guy is like a partner in a liquor sales company. Basically, he mainly specialize in like selling wine. And he goes, I meet people all the time. He's my favorite question to ask him is.

What are you reading right now? That's one of his favorite [00:38:00] questions is what are you reading right now? And I've started asking people the same thing and people that don't read anything, that's usually not a good sign for me. And then people that, and it'll tell you what they're actually really interested in.

So if somebody is like, Oh, I'm reading the intelligent investor about whatever. So they're okay. You're interested in financing. Personal, personal finance and financial freedom. Okay, cool. Or somebody is reading a parenting book right? All right, cool. Now you're trying to become a better parent.

You're progressing in that realm, right? Or you're reading this directs new book about, built to move and health and wellness and all that. And it'll tell you what people are naturally interested in. So whatever they're turning their attention to, they're going to get better at. So I guess the question for people listening to this is what are you reading?

What are you reading? That's either moving in the right direction with something or it's not. And if you're just reading fiction, nothing wrong with that. At least you're reading something. But, you got to really look at what you're trying to improve and what books can potentially help you get there because they are not expensive.

They just take your attention. They take time [00:39:00] and it takes you actually thinking about some of these concepts to really make a difference.

Yves: Yeah, I think if you look at, there's a lot of people who put a lot of data in the entrepreneurship world. I feel like one thing that I hear from everybody that is uniform is that to be successful, you have to consume books, like you need to read quite a bit.

And the last, the next one I've heard, which I want to dive into a little bit is they actually read. Biographies and autobiographies like that is another very common, which I found interesting. So I'm delving into that world a little bit. I'm reading, richard Branson's autobiography right now.

And it's interesting. I wonder if it's got something to do with once you like, cause as I'm reading that book, I'm reading, I'm S I'm saying to myself, the things that you just said, it's man, this guy's a billionaire, but he's like making decisions and like doing things like.

That I would do, there's, there is a level of dang, it's also very impressive what he did. And there's, the big thing that I cut from it is that [00:40:00] he's a crazy risk taker and I'm not sure my risk profile is the same as his. And that's probably where he is now and where I am right now.

But did

Danny: he almost die in a balloon? Three times?

Yves: Oh, so nuts. Yeah. But yeah, I think, you have to consume that content. Like it's almost like a prerequisite. I remember like specifically when I made that transition, cause I was like, I'm not reading books. Like I've read all these textbooks and then I think one day someone gave me like go giver or one of those like real basic ones.

I'm like, yeah. And I read that. I'm like, wow. That just change a lot of it did it change beliefs for me. It's Oh man, like I can be successful if I just give more Oh, okay. And they're like what else is out there? And then you read like the million dollar, marketing thing, whatever.

And it's just again and again, you're like, Oh, this is achievable. This is and you learn skills at the same time too, which build your confidence to make a more achievable. Yeah, I think that's definitely an inherent prerequisite. I don't know many people who are successful, if honestly, any that aren't.

Danny: Yeah. And sometimes it comes down to,[00:41:00] sometimes people will see where you're at and maybe give you a book. Like I, I actually do this a lot. I've given a lot of books away and I try to to think about, okay what is it that they're talking to me that they need help with? And then I'll give them a book that I've read that I think, Oh, I think this would be a good fit for where you're at.

And there's a, I can't remember which coach it was. If it was, I think it's Phil oh man, Phil Jackson. Is a, he would was really big into giving people books. I think a lot of coaches are, but really big into giving people books. And I read about him and I was like, oh, that's smart. And I had a patient it's very early on and he gave me the Seth Godin book, the dip.

I don't know if you remember. Oh, yeah, it's a very small book. It's a very small book. And the premise of it is basically that. Once the excitement of you starting a new project works or wears off, it's going to suck. And, but it sucks for everybody. And that's the dip, right? When you start your practice, you're like, Oh my God, look at my logo.

It's amazing. I've got shirts now with this on and I'm going to crush [00:42:00] it and change the world. And then, you get that excitement, you get a few people in the door. It's great. And then all of a sudden. The reality of things hits you and you realize, Oh man, schedule is light next week and don't really know what I'm doing.

And you start to spiral into this place where you really are doubting yourself. And that's the dip. And I actually had somebody give me that book early on and. The only reason I read it was because it was so small. I said, Oh shit, this is right up my alley. I can read this one. And it made a big difference on me because, and this person actually, it was great.

They knew they're like, Oh, this is going to be a good book for you at this time. So I do that with lots of people in different contexts. Like my neighbor. They had, when they had their son, I gave him stillness is the key. I was like, Hey, he's about to get real loud in your house. This is a great book.

This is a book that I find really very helpful and might help you, over the course of the next few months as you guys are settling into your new routine and like just whatever examples of that with people that have different things going [00:43:00] on. So I think that Find the right book at the right time can be in many ways like transformational if you're willing to read it or if you're seeking the right thing out, right?

So sometimes that's the hard part is what should you read? What do you need to learn or what story do you need to hear that maybe is the right fit for you? And and I think that's the hardest part because everybody knows that books are beneficial, right? And yeah, biography, sure, but they could be.

Huge. If you've ever seen Titan, the the Roosevelt book or Rockefeller,

Yves: it's in my shelf. I'm just waiting to tackle that bad boy.

Danny: I read the Benjamin Franklin autobiography and it's fascinating, but it took me forever, to get through. So sometimes it's yeah, these are awesome.

And, but what do you need? And that I think is the hardest part because books are very valuable. But if you find the right one at the right time, man, like that is just so helpful. Yeah.

Yves: I think like the cool part about I've had the conversation regarding the dip quite a bit and those books are so helpful because you get to, it normalizes a lot [00:44:00] of these things for people.

And that's so helpful, right? Like when you go in and you're like, Oh crap, this is terrible. But then you read something, it's like kind of everybody goes through this and we can relate. Like it makes the journey a lot easier. And I think that's where you get really helpful to just Consume that content, especially about entrepreneurship or marketing or sales, the kind of more you read that stuff, the more you learn, you're like, man, this is just like all part of the process.

Like I'm not alone. And that just, it makes it easier to push forward. So I think the question is if the question you ask everybody, it's like what are you reading? What are

Danny: you reading? I'm reading die with zero right now. So the name of the book is called die with zero and it's bill Perkins.

I actually brought this up on our we do these, the name tag calls we did for the mastermind that with the the black and gold group that I met with I brought it up and it's about basically the concept of the book is to enjoy life while you're here and not just save.

Not just save up to then [00:45:00] experience things 1 day when you're retired, right? Which is counterintuitive to what most people talk about in terms of like retirement savings and and stability long term, which is important. But I think what case this guy is making is.

What's the point? Cause you don't even know if you're going to make it there. So make sure that you understand the math about where you're going and what you really think you might need or more than anything, don't miss out on experiences along the way. And especially, I love the concept that he talks about.

It's called memory dividends. So I actually read this book. A couple of years ago, and I saw it and I decided to reread it. So I'm rereading it right now. And it's making it like even more, of an impact on me at this point, because when I read that book, I started to intentionally really focus more on doing things with our family, like whether it be travel or things that I would normally say no to like we do this.

Beginning of beginning of the Thanksgiving break trip up to go see my uncle in the, and he lives in like the middle of nowhere, Pennsylvania. It's very hard to get to. [00:46:00] And I go with Jack and I go with my brother and I go with his son and it's I don't hunt, my brother doesn't hunt. And my uncle is a.

Avid hunter, like big game, he's been his whole life. He was basically a forest ranger and then he started doing other work and he's just super into animals and not just hunting, but like conservation and the studying of animals. He's an interesting guy. Cool. So we go up there cause it's like a hunting one on one camp with this uncle I have who's very interesting guy.

And my son loves it. And my nephew loves it. But man, it's a bitch of a time to travel and, it's a, it's compact because you gotta get back for Thanksgiving, but I started making a conscious effort that I'm going to do this. This is important to do. These are experiences that I want to have with with my With my kids or with my son, who's interested in this, and this is the best person I know and he loves going up there.

So we make that conscious effort to do and it's because I think of the concept of this meaningful time and memory dividends, right? So I'll give you a good example. Last [00:47:00] year, we went up there and I felt terrible. I felt like really bad and we're walking around the woods and it's five degrees and we're setting up deer stands and he's showing them all is this is the deer migrates over here and this is their little home and you know what they do and all this stuff.

And I'm running a fever and out in the woods and they're all basically calling me a bitch because I'm like really guys, I feel really bad. I don't know what's going on. And so I just didn't think anything of it really felt terrible when I got home. I had COVID and I was sick for like the following week.

And, but it's a funny story to them now. Cause the first thing I did was call my brother and I go, Hey, guess what? Asshole. I was like, I have COVID and he goes, Oh, that explains it. I thought you were being a bitch. That's a memory dividend from this experience that I normally probably would've said no to if I hadn't read that book, because it's inconvenient.

So for people that are like. I guess that book in particular, it's just the idea of being [00:48:00] intentional about what you want to do with time and money and not necessarily just trying to accumulate it so that you can feel safe at a certain point along the way. But then you're too old to do some of these other things that maybe, you wish you would have done.

Yves: Yeah, I think we swung one way. It's save, and that's what we've learned from our parents. And it looks like, things are finally swinging maybe back more to the middle of Hey, you don't want to just put everything away at the cost of just not enjoying your life for the first 65 years.

And then you retire and then you're not physically able because. Yeah. Not in get into the health, conversation, but a lot of people aren't very physically able at 65, whether we like it or not. So it's just do stuff while you can't, and yeah we've definitely leaned into that.

And I think that's insanely valuable. I think

Danny: the other thing too, and this is the reason I'm rereading this book is because. Recently I've had a few people that have just had, they just unexpectedly died that, I was, I'm not like, they're not that close to me, but it's one or two people away.

And a good example of this would be like one of my son's friends, [00:49:00] they were on a trip this summer and it was It was his mom's dad and their side of the family and his grandma, my son's friend's grandma had died. And the reason they hadn't really done anything is because she was sick and they hadn't traveled and.

His great grandfather had been in World War II and was in like the Indy Day invasion in Normandy. And his grandfather had been back one time with his great grandfather to see it. And he wanted to take his grandson to go see Normandy. And his wife had just died, so they had this big family trip.

And they are, they're there for I think it was like two weeks. They're doing one of these, riverboat cruise, like Viking cruises or whatever and for part of it. They go to Normandy. They're there for, I don't know, I don't know how long. And his grandfather dies on the trip, like literally while they're there and had not been able to go anywhere else [00:50:00] because of health complications with his wife that, he didn't want to leave.

And Totally understandable. And we just don't know what's going to happen to us in certain at certain times. So I think of stuff like that. And it just makes me be more aware of present, like the present time and like the things that we're like at least he was there. At least he went it's better than wishing that he had done it.

But man, what, when could he have done that some other time when he was more physically able to do or whatever it's just like keeping that idea of. Like death is right behind you, whether you know it or not, you just don't know when very top of mind and being intentional about what you do and don't do so that you don't just cruise through life and miss everything and then regret the things that you didn't get a chance to do.

Yves: Yeah, time is a gift. I think it is a huge reason we've talked about this, like why I dove into entrepreneurship is like I was a physical therapist for a decade before I did. And I just, I remember just am I going to wake up at 7 a. m. Go work out, go to work. Be done at five, get home at six or seven, put my kids to [00:51:00] bed.

Is that going to be my only possibility with two weeks of vacation for the rest of my life? And I was like, I had no desire to continue to do that. And, now having time freedom, we still work really hard, but having time freedom is man, like you just cannot. Again, you don't think you put a monetary value on the on being able to like, ride my bike today and take my kids, to camp, and then being able to be here, they can just run upstairs and come say hi to me when they get home we only go to my, go work out middle day if I want to it was just, I wouldn't trade that for anything.

Danny: You can decide what you want to design that to look like. I think that's the big difference, right? Is yeah. That, that might be exactly everybody that some people listen to this one that might be different than what some people want. It doesn't really matter what you want or you don't want.

It's up to you to decide what it is you're trying to create. And then build build your life in a way that allows you to experience that, that, that life that you want. So it takes some time. It takes some thought it takes, really sitting down and being intentional. And I think [00:52:00] that's the thing that, most people, I just don't think they do it.

I don't think that they put the time in. I don't, I feel like it's, it feels heavy, my Ashley, my wife does not like to look at finance stuff and I know that so I, I take most of that on and, but I keep her informed of what's going on, but I know that if I just sit down with her and go over, all right, here's where we're at, whatever it's going to make her tired.

She's literally going to get exhausted just looking at numbers and oh my God, this is so hard for me. Like that is. Now imagine if that was your day to day was stuff that just made you feel tired all the time and exhausted, and then and instead of doing things that maybe really gave you a lot of energy.

That's something you could be world class at. And so when people look at what they want their life to look like, I think it makes a lot of people feel tired because it is. It's hard. It's hard on your brain. It's hard. It's hard to think of these things and and to be creative. [00:53:00] And if you don't do it, what you end up, what you end up what you end up with is you finish somewhere.

And it may be very different than where you wish you would have gone, what do you do at that point. You can't go backwards, my whole family is emergency medicine providers, man. Like they're all, ER intensive care unit and they see people die every day, every single day and talking to them about what do people say to you about?

And it's crazy what people will off, like things people will offload because it's a burden for them offload. I wish I would just, I feel bad about this because they know you're an intensive care unit, like you're not in a good spot. And like they hear that stuff. And that's, that is like really important to keep in mind because you may not have that on a day to day basis, but man, we're all going to be there.

So you damn well better figure out what you want your life to look like. Otherwise, you're going to be that person, in, in an ICU ward, like talking to my sister about what you wish you would have done versus, Oh my God, what an amazing life ready to go. You pick, right? Which one do you want?[00:54:00]

Yves: Yeah. And that was another inflection point for me. I remember when I was making this decision to dive into my own cash practice. It was like, I looked at it and I was like, I'm a very logical pros and cons person. And I remember, I would make a pros and cons list and I was like, looked at both of them.

And I'm like, these are both going to be really hard. But the end point of staying where I am now is not very appealing, but the end point of here is extremely appealing. And it's a ton of upside. So why would I not choose the hard that will eventually lead me into a life that like, yeah, I, I love as opposed to this one where, I could be a clinic manager and maybe I could make more money and get a little bit more vacation.

But That was basically it. And I was like, the decision seemed real damn easy after that.

Danny: Yeah. Yeah. And there's risk in all of it, right? There's risk in, what if you just get let go? What if it doesn't work if you do your own thing? There's risk with everything, and it's just a matter of understanding [00:55:00] what. Amount of risk you want to take. And it's really not that much risk. Cause we could always get a job doing what we do in a number of places. Like I've got about a hundred practices that would hire you if you failed. Okay. So if you're looking for a job and you fail, just reach out, we'll get you a job, not hard.

And, so it's just a matter of just understanding some of that and then, take it a crack at it yourself. I think, in summary, excuse me. We have a couple of things, a lot of false beliefs that people have around these practices. Number one, they don't scale.

That's a big one. You can only charge X amount, like especially, I can only charge 80 or whatever, something really low. Can't grow it to a six or a two, a seven figure business. You can't grow passionately. Can't sell it. Like these are all not true. These are all false beliefs that you can build a business around the thing that you really enjoy.

And is it a, is it a. Is it Google? Is it going to be the next Google? No, it's not. It's not that type of a scale opportunity, but it's also not nearly as risky as trying to build the next Google. Could you imagine trying to compete with [00:56:00] them? Jesus, it's way easier to try to be the go to person for runners in your area than building a platform like that.

So if you're thinking these things. The best way to break those is get around other people that are like minded that are growth oriented high achievers that want to be in the same place that you're trying to go to, right? Not people that are trying to drag you back to where you're trying to progress from.

Be around people, join groups, and then the easiest thing is to start reading, just start reading. Books that are going to really force you to think about your views and the world in a, in maybe a different way. And yeah, the easy place to start, if you're just getting started, I think the dip is a great book and we already brought that up.

If you want to read what I'm reading now, maybe it's a good book for you. Maybe it makes no sense at this point for you to read die with zero, maybe make no sense at all. But there's any number of other books. We even have a book list. If you go to our Facebook group or your listeners right now.

Just, there's a post in here there. You can get the book list that we have and our team will just send it to you. We have, I think it's like top, top 25 books in [00:57:00] there that really impactful on us that you can just start there and start chipping away at that. Yeah,

Yves: no, a hundred percent.

This was a, this is a good one. We always end up going a little bit deeper and I always enjoy these. And, I just want to encourage people to like, as you listen to this, if this hit home in any kind of way, or you feel like it would resonate with a friend of yours, like to share that, right?

Share it on social, tag Danny tag PT biz, which is me. And just the more people we can get to realize that, that these things are possible and we can help them, realize that, they don't need to be stuck at their milk clinic job or home health, or maybe some of they don't enjoy, they can take that leap.

We just want to reach as many people as possible. And, we will just give them which we have a lot of free stuff. We'll give them all of our free stuff and help do everything we

Danny: can to get them started. Yeah, for sure. Yeah. I think that it's the, the best way to. Curate content for other people, sometimes it's trying to max that up with them, based on what you hear, because this might be a terrible podcast for some people and maybe, somebody you're like, Oh, you should listen.

This is a good one. I do that a lot, and [00:58:00] I guess, because I do listen to a lot of podcasts and I send people a lot of podcasts that I've listened to that I think, and I'll even timestamp it. I'll be like, Hey, listen from this time to this time for this one, thing that I thought was, I love it when you do that.

Yeah. Because I save people a lot of time. I just, I do this with people all the time. I don't realize that it's actually valuable in a way. And I do it a lot now because I get a lot of people that will like, they'll be like, oh my God, that was awesome. Thanks for sending that my way.

Cause they don't really have time or know what they're, should be looking for or listening to, or maybe something that is going to be the right thing for them to hear at the right time. And it's like giving somebody a book, right? So if I'm listening to something and maybe for you, it's the same thing, like anybody listening to this podcast, if.

If we said something and you're like, man, my friend would really recommend or really do well if they heard this, thing. Don't even send them the whole thing. Listen to this hour long podcast is probably not going to do it. But if you can say, Hey. Listen to a minute 20, like just start there and listen to it for 10 minutes.

It can really help somebody if there's something that we said that you think would be better off them hearing somebody else that maybe you tell them that, anyway, [00:59:00] share it if you think it's helpful. And as always, and we really appreciate everybody listening. And we'll keep doing it as long as people are listening.

Thanks for having me on. All right, guys, thanks so much and we'll catch you next week.

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