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E661 | Have A Baby Or Teach A Workshop

Nov 23, 2023
cash based physical therapy, danny matta, physical therapy biz, ptbiz, cash based, physical therapy



In this podcast, Danny shares a story about one of his PT coaching clients who is a business owner. Two days before she was due to give birth, both of her staff members had emergencies come up that prevented them from running an injury screening workshop that the clinic had been working to develop with a local gym for over a year. 

Though actively in labor with contractions, she decided she had to run the workshop herself to maintain the important relationship with the gym and potential client base. She took a shower, went to the workshop, and successfully ran the entire event alone. As a result, over half the attendees became new patients. She then had her baby two days later.

Danny uses this story to illustrate the difference between being an employee and a business owner. As an owner, you have to be willing to sacrifice and go above and beyond for your business. In the early days especially, you'll have to say no to social plans and work long nights and weekends. You'll face stress, risk, potential failure and embarrassment that employees don't see.

He acknowledges it can be hard for owners not to feel guilty for making more or having flexibility that employees don't. But business owners have earned these rewards by building something from nothing through effort, risk-taking and sacrifice. Danny is proud of this coach for putting her business first even when heavily pregnant.

For those thinking of becoming an entrepreneur, Danny's message is that if you're not willing to go the extra mile like this coach did, even in difficult circumstances, then owning a business is not for you. You need real grit and determination to succeed. It will be a huge reward, but you have to be willing to put in the work when it matters most.

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Podcast Transcript

Danny: You gotta understand. That, for you, if you have any negative feelings, and I bring this up because I think for a lot of people, they feel bad. They feel bad if they make a little bit more money than their staff, they feel bad if they take a day off while their staff is working. It's a hard thing to get over.

It's a hard thing to get used to the fact that like you have worked so hard towards them. You've built something, you've put all this energy, all this time, all this effort into building something. And then. You look around and it's hard to turn that off sometimes. Hey, are you a physical therapist looking to leverage your skillset in a way that helps you create time and financial freedom for yourself and your family?

If so, you're in the right spot. My name's Danny Matea, and over the last 15 years I've done pretty much everything you can in the profession. I've been a staff, ut I've been an active duty military officer. Physical, the. I've started my own cash practice. I've sold that cash practice. And today my company, physical therapy business helped over a thousand clinicians start growing scale, their own cash practices.

So if this sounds like something you want to do, listen up, cause I'm here to help you.

Hey, what's going on? Doc Danny here with the PT entrepreneur podcast. And today it's another short podcast day, but it's just, it's story time. So sit back relax and enjoy a entrepreneurial story coming straight from. A interaction I had this week that is just going to drive home the difference between being a business owner or an entrepreneur, whatever you want to call yourself, whatever, and an employee.

This week I had a chance to go see one of our coaches who is in the Atlanta area. She's awesome. She's amazing coach, great business owner. Really very fortunate to have her be on our coaching staff, like all of our coaches. All of our coaches are running their own successful practices and they coach for us part time.

So she just had her second child, right? So she, I think it was about two weeks ago has her her second kiddo. And I went to stop by to say hello, see how she's doing and to bring. Bring her a little baby gift. And so I was catching up with her, checking out her new space, which I haven't seen which looks amazing.

It's cool to see the growth that's happening. And and I started talking to her about about, how the. How the birthing process went, what was your birth story? Let me hear about it. And what she told me was really just, it was great. It was like the most entrepreneurial like moment that I've ever heard one of our clients have, or one of our coaches have.

So she has two, two staff members two full time staff PTs. And she is their her company is running a. Injury screen at a gym that they've been working on developing relationship with for about a year the day that the injury screen is supposed to happen. This is two days before she gives birth She's like actively having contractions and the one staff member that's supposed to Run the injury screen.

Her kid has like a really high fever and they have to take him to the hospital. So she's out the other staff member, their dog has some sort of medical emergency as well. So she's out. So here is the clinic owner. Now having to make a decision of I'm actively having contractions. Last minute, I find out both of the staff members that I have, one of which is supposed to, to, to run it.

The backup one can't be there either. They're both out. What do you do? do You cancel it? The thing that you've been working on developing this local, long term relationship with for a year, with a uh, with a client base that you think you could really do a great job with and gain a lot of clients from, or do you cancel it for obvious reasons?

I don't know, maybe having contractions and about to have a baby and postpone it and do it another time. She decides we got to do it. So she jumps in the shower, she shows up, she is as pregnant as someone could possibly be, without actually just being in active labor at the time.

She runs the injury screen, does the whole thing herself, ends up with half the people in there turning into new patients. And then two days later she has the baby. And this is a perfect example of the difference between. You're an employee and you are a business owner. Now keep that in mind because this is something that I see.

I see staff clinicians. I see anybody that's an employee. They can look at the business owner and they can think to themselves, Oh man. They have like time flexibility, they make more money than I do. They get to, make the decisions. They see all these positive things when it comes to owning a business.

What they don't see is the extremely pregnant woman running an injury screen because her two staff members had emergencies that were, taking them out of being able to teach an injury screen in the last minute. She does it herself because it's important to the business. They don't see the risk that you take whenever you, take an equipment loan to build out a new space.

They don't see the stress that you go through when you're not sure if it's going to work or not. They don't see the wins that you have. You can't share with anybody on your team because you don't want them to think you're a dick and you don't, they don't understand. Even how to understand a P and L to know how the business is doing.

You can't talk about top line revenue goals very well. You can't talk about net revenue. They're just going to want to pay raise. You can't talk about some of the risk factors that come down to, putting yourself out there, both from a risk standpoint as a clinician, a healthcare provider, as well as, personally taking a risk and the perception of, failure and embarrassment that comes along with that.

And most of us haven't gone in a very safe path with what we do in health care and then going in a different direction that's a bit more risky. And all the family members have told you not to do it. And why would you want to do that? And that you're crazy. And they don't see all the nights and weekends, all the additional things that you're doing when everybody else is just chilling the fuck out, they don't see that.

Hey, sorry to interrupt the podcast, but I have a huge favor to ask of you. If you are a longtime listener or a new listener and you're finding value in this podcast, please head over to iTunes or Spotify or wherever you listen to the podcast, and please leave a rating and review. This is actually very helpful for us to get this podcast and really help them develop time and financial freedom.

So if you would do that, I would greatly appreciate it. Now back to the podcast.

And even if they did. They still wouldn't be able to appreciate it. So you got to understand, for you if you have any Negative feelings and I bring this up because I think for a lot of people They feel bad if they make a little bit more money than their staff They feel bad if they take a day off while their staff is working It's a hard thing to get over.

It's a hard thing to get used to the fact that like you have worked so hard towards them. You've built something, you've put all this energy, all this time, all this effort into building something. And then, you look around and it's hard to turn that off sometimes. But I'm telling you this, what, what our coach did, I think pretty much every single person that we work with, we're done the same thing.

We're done the same thing because you got to make, you got to make sacrifices when it comes to your business. If you want to have a successful business, if you want to have a amazing reputation, you're going to have to put certain things ahead of yourself. And early on in your business, it happens a lot.

You're going to have to say no to a lot of social interactions. You're going to have to say no to things in the weekend because you're doing local marketing events. You're going to have to say no to things early in the morning because you're seeing patients early in the morning. You're going to have to deal with staff turnover and people taking your clients and copying you and all kinds of bullshit that you deal with.

Don't feel fucking bad one bit when you make it because you've earned it. It's that simple. Enjoy it. Fuck your employees if they don't understand that because they can't. It is a completely different game that we're playing and you earn it if you can make it work. That simple. And I just like I'm so proud of our staff member that, she's able to do this.

She knows that it's not like something she wanted to do, but she did what was right for her company. And then she had a baby Tuesdays, two days later, and she's doing awesome. What an amazing human being that's the kind of person that's going to have success no matter what they do at all. That's a gritty individual that's going to be great at whatever they do.

And if you can cultivate that through the vehicle of entrepreneurship, just imagine all the other scenarios that you have to deal with as a human being. As a parent, as a spouse, as a, a sibling, the difficult stuff that you have to deal with, you're developing this life callous this hardness to yourself that is hard to do in a world full of weak ass people.

And if you can do that, man, you can do anything you want because the bar is set quite low. Most people will not do more than they. Absolutely have to. And that's a pretty awesome thing for those of you listening to this. And I think it's an amazing thing for anybody in general that has a desire to go into the world of entrepreneurship, take a risk on the, on themself, put additional work in, go above and beyond, do what's right for themselves, the people around them and long term man, they are just going to reap so such a huge return on their time, on their investment, on their efforts that it will.

It'd be completely worth it if you're willing to do it, but that's the thing you got to be willing to do it. So if you're listening to this. And on the flip side of that, you're thinking to yourself, Oh man, I would love to start my own practice. I would love to be my own boss. My boss sucks. My boss tells me what to do all the time.

My boss says X, Y, and Z. If you're not willing two days before you're about to have a baby to go and teach a workshop last minute, Don't do it. Don't do it. You can't hack it. If you're like, I would totally do that 'cause it's that important to me and you're gonna be awesome, you can do great. So keep that in mind.

If you're not willing to put the effort in, you might as well just find a job you really like with somebody awesome, like our staff member that's gonna treat you right and put herself behind you, even though something is just as important to her as going on. That's the kind of boss as you wanna find. So if you hear this and you're like, oh, that's.

That's intense. I wouldn't do that. Then don't go into business for yourself. Save yourself the stress, save yourself the embarrassment of having to go back and find a job with your tail tucked between your legs and just stay out of the game. It ain't for you. It's that simple.

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