E797 | The Easiest Way To Add 50K In Recurring Revenue To Your Clinic

As a cash-based clinic owner, you're constantly working to keep your schedule full and bring in new patients. But what if you could generate $50,000+ in recurring revenue every year without the stress of finding more new clients every month?

The key? Small group training.

By implementing a semi-private training model, you can create consistent, predictable income, improve patient retention, and maximize your clinic’s existing space.

Why Recurring Revenue Matters in PT

Most physical therapy clinics rely on one-time treatment plans. Patients come in for care, complete their rehab, and leave. While that’s great for their health, it creates a constant need for new patients to keep your schedule full.

This “churn and burn” model isn’t sustainable. The best way to stabilize your business is by introducing a monthly recurring revenue stream—like small group training sessions.

The $50K Small Group Training Model

Here’s how you can easily generate over $50,000 in recurring revenue per year with just 12 committed clients.

Step 1: Offer Two Small Group Training Sessions Per Week

Create two separate groups, each meeting twice a week for one hour.

• Group 1: Monday & Wednesday (5:30 AM - 6:30 AM)
• Group 2: Tuesday & Thursday (5:30 AM - 6:30 AM)
• These times work well for busy professionals who want to train before work.

Step 2: Limit Groups to 6 People

A small group setting ensures individualized attention while keeping overhead low.

Step 3: Charge $400 Per Month Per Person

• With 12 total clients (6 per group), you’re bringing in $4,800 per month.
• Over the course of a year, that’s $57,600 in predictable revenue.

Step 4: Leverage Your Existing Patients

Your ideal clients are already in your clinic. Patients who’ve completed rehab but want to stay active trust you—they just need a structured way to continue training.

Why This Model Works So Well

✔ Built-in Demand: Your current patients are your best leads—no expensive marketing needed.
✔ High Retention: Many patients stay in small group training for years, creating long-term revenue stability.
✔ Utilizes Existing Space: You don’t need extra equipment—your clinic already has everything you need.
✔ Engages Clinicians: Your PTs can coach these sessions, adding variety to their schedule while keeping revenue in-house.

How to Get Started

1️⃣ Identify 12 ideal patients who would benefit from ongoing strength & movement training.
2️⃣ Pick a start date and set up two weekly training groups.
3️⃣ Offer an intro month or consultation to get buy-in.
4️⃣ Start filling up your groups and enjoy the stability of recurring revenue!

Want Help Implementing This in Your Clinic?

If you want to add $50K+ in predictable revenue while keeping patients engaged, we can help.

🔹 Book a Free Business Audit Call → Schedule Here
🔹 Learn How to Scale Your PT Practice → PhysicalTherapyBiz.com

💡 Stop chasing new patients every month—build a business that runs on predictable revenue! 🚀

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Ready to elevate your practice? Book a call at the link below with one of our expert consultants today and start your journey to delivering unparalleled physical therapy.

Podcast Transcript

Danny: Look, when I was treating full time, I can count on one hand. How many times I ate lunch and didn't catch up on documentation during that time? Well, we want to help you get your lunch back. And we're going to do that with an AI tool that we created called Claire. Now, Claire is a documentation AI scribe that we built and specifically trained to be able to document physical therapy.

No, it's very accurately, very quickly, and be able to. function in the background while you are focusing on the human being, the patient in front of you. This is one of the best ways to take away mundane activities that none of us like to do and free your time up to focus on the people in front of you, as well as free up time for you to do other things in life that you want to do way more than write your notes.

So if you want to try this for free, you can head to meetclaire.ai that's meetclaire.ai I and get signed up for 10 free notes that you can test this out, see how it works, see how much time is going to save you and get your lunch back. Hey, are you a physical therapist looking to leverage your skill set in a way that helps you create time and financial freedom for yourself and your family?

If so, you're in the right spot. My name is Danny Matta. Over the last 15 years, I've done pretty much everything you can in the profession. I've been a staff PT, I've been an active duty military officer, physical therapist. I've started my own cash practice. I've sold that cash practice and today my company, physical therapy business helped over a thousand clinicians start growing scale, their own cash practices.

So if this sounds like something you want to do, listen up cause I'm here to help you.

What's going on? Doc Danny here, the peach on our podcast. And for those of you that don't know me. My name is Danny Matei. I'm the founder of Physical Therapy Biz, a company that's helped over a thousand cash and hybrid based clinicians both get started as well as scale their practice up. Um, I started a cash based practice about 12 years ago and was able to grow that practice and eventually successfully sell it and exit that business to really focused on helping clinicians grow their businesses, uh, to seven plus figures in revenue and being able to do something similar if they want to either autopilot or sell their practice.

And recently I was able to sit in a room with about 200 clinicians that we work with and help them with their businesses. Now, this is an event that we do twice a year. We call this our mastermind live event. And it's a fun time for us to come together for a couple of days to really work on our businesses instead of in our businesses.

And everyone leaves with lots of things to do and lots of, um, great ideas as well as, you know, great connections that they've met with people. And I like to think of it like recharging your battery, you know, running a business can be really hard and it's draining, you know, all the work you have to do, all the decisions you have to make.

And, and all the rejection oftentimes we, that we face early on in starting our business. And it's an opportunity for people to come together and recharge their battery, be around a lot of positive people doing similar things and, uh, and, and, and get their mind right to then, you know, go for the next six months before we meet again.

And. One of the takeaways I had this year from a lot of individual conversations I had was about recurring revenue So revenue that is generated every single month without having to go out and find new business And this is obviously a part of what we do because we have people that come in that see us that have injuries And when those injuries resolve for many of them, you know They go back to whatever they're going to do and and we're not really a part of their their uh their week in their month at that point and some people they are right we obviously have ongoing work we can do with many people but one of the Revenue streams.

One of the options that we do have as clinicians is an opportunity to work with small groups of people in more of a wellness performance and or bridge program that really does lend itself well to recurring revenue. And I was asked this question at the event, and it was, if you had to add 50, 000 in recurring revenue to a clinic, what would you do?

And the number one thing that I would do would be to get them to implement. A small, uh, semi private or small group training, um, program that was only a couple times per week. And I'll describe what this is and give you some numbers behind it. So, one of the things we did whenever I was in the military, um, Was what we call bridge programs now bridge programs are basically small group training programs for specific types of injuries Like we would have upper extremity and lower extremity Bridge programs we'd have late stage ACL bridge programs.

And this is actually where our Athletic trainers our strength coaches. They would teach Classes there were a couple days a week. They were really very much exercise based and You know, the program was definitely overlaid by that PT is working with them in order to develop it and progress it correctly, but it was implemented by by these coaches, right?

But it was nice because misery loves company you're doing something together with other people And it turns out to be like a pretty good training session In transition to whatever it was they would get back into in most cases It was getting back to their you know, whatever their military unit was getting back to regular physical training Um, but in our scenario working with the civilian population How can we have something similar and this is something that we actually started to set up Uh, you know, about a year before we sold our, our clinic, and this was what we called our, our, our semi private training group or a small group training group.

Um, and this is basically the way it looks, and this is how a clinic can add another 50, 000 in revenue, recurring revenue on an annual basis. To their clinic with a very small number of people and a very simple program. So we run two days a week Uh a class and we do that You know at this point the clinic that we sold does it much more than this But let's say you're just trying to add fifty thousand dollars in revenue You do two days a week and you'd have two separate classes.

So let's say you have a Monday, Wednesday from five 30 to six 30. This is before we have treatment hours is before people have to take their kids to school. This is a time when you can catch people that want to get training in before they're busy day. So Monday, Wednesday and Tuesday, Thursday, and let's say we max this group out at six people.

If we get six people in each of these training groups, we do that two days a week and eight times a month, roughly right is where we're at. And we charge 400 a month per person, which is what? Our clinic charged in Atlanta in a, you know, uh, part of the city that was, I would say relatively affluent area, but not like the most expensive area by any means.

And if you find 12 people that you can do that with, you've got yourself 4, 800 per month. So if we take 12 and we multiply it by 400, that's where we get that number. And over the course of a year that will generate you about 57, 000 in recurring revenue. Now, what's really cool about this is. All of these people that we've been able to move over to this small group platform are patients.

And not only that, but these are patients that really, they would never step foot in any of the, uh, the bigger, more functional fitness facilities that we have partnerships with. So we're not stepping on anybody's toes because we're not taking any of their clients. And these are people that wouldn't really appropriate for them anyway.

The only people that it's probably, you know, maybe appropriate for would be like a very specialized personal trainer. It understands how to work with, you know, special populations and, and make, uh, modifications to someone's program. But what's cool for us is we now have all this trust we've built with people and we can help them train and add in very intelligent program that's multi directional training.

It's not just sagittal plane training, you know, and, uh, and, and it can be more complex and, and, and it allows us to also make on the spot. Progressions and regressions because we understand these people really well and they can tell us how they're feeling and we can, we can adjust things on the fly because there's only six people.

So this is twice a week. There's two groups right now. The, the, the clinic that we sold, they have four groups of six. So you can do the math on that. It's a substantial recurring revenue stream for that clinic right now. And we already have a gym space. We don't really need more equipment. We may have bought a few things to really help optimize the space, but not much.

And, uh, and it's an opportunity for our clinicians who we have actually teach the classes. It's not a strength coach, nothing against them, but for us, our clinicians enjoy teaching, uh, these types of classes. It allows them to use their brain in a slightly different way. So they're coaching a group of six versus one to one.

It's a nice, um, you know, difference of, of their day, uh, to, to be able to do that. And it counts as a, as a treatment, uh, visit, right? Towards our, our total that we have them see on a monthly basis. And it is not that complex. And obviously there's like, yes, all these little questions you have about what if somebody's on vacation?

What if, you know, whatever, any number of questions you have logistically. And these are all things that. We help our clients figure out on a day to day basis, but don't make it more complex than it needs to be. Here's the simple math and here's all you have to know. If you're looking to add recurring revenue to your business and you have a gym space, you have an opportunity to have small group training in there that can make a substantial difference in your recurring revenue and essentially offset your rent, potentially more of your overhead than that.

That is a really good place to be for people that don't really have a place to go and train. Uh outside of maybe a specialized personal trainer and you get a chance to then take those folks help them get stronger help them move better and Help them actually have a community of people which is a really cool thing to see is these small groups They tend to really enjoy being around each other And they get breakfast together, you know a couple times a month and they're tight knit by by the end of you know Even a couple months of them training together.

So if I was to add fifty thousand dollars in recurring revenue to a clinic This is the way that I would go. I think it's the simplest approach. It's a, it's a very simple marketing process. Your clients are who you're marketing to. You don't even have to go and market outside of your own business. And it's a great way to have people stick around.

And we find the stick rate to be very high. We have some people that have trained with us for three years straight, uh, and have not left, uh, at all. And many of them are two years plus without any turnovers. So once you find them, they stick around for a long time, which is a great thing for the business.

So in summary, if you're going to add recurring revenue to your business, you want to add 50, 000. So those two small group training groups, I think is the easiest way to go about it. You can charge more if your clinicians run it, you can charge that at a premium versus if a strength coach runs it and it gives them an opportunity to use their brain in a slightly different way.

So if this looks like something that maybe you want to implement in your clinic, Head to physicaltherapybiz. com. Take a look at what we've got going on. We'd love to help you take a look at your business and see where maybe you can optimize some things, uh, and really bring it up to standard based on what we see and benchmark that across the hundreds of clinics that we work with.

Um, you can go there, pick a time to talk to one of our staff members. If nothing else, it'll be a very. Valuable use of time to really get some clear information about, you know, what you're doing well and what you should be doing differently in your business, whether you decide that we're a fit to help you get there or not.

It's still an incredible, you know, hour you get to spend with our advisors who talk to business owners like this all the time. So as always, for listening and watching and we'll catch you in the next one.

Hey Peach Entrepreneurs, we have big, exciting news. A new program that we just came out with. It is our PT Biz part time to full time 5 day challenge. Over the course of 5 days, we get you crystal clear on exactly how much money you need to replace by getting you ultra clear on how much you're actually spending.

We get you crystal clear on the number of people you're going to need to see and the average visit rate you're going to need to have in order to replace your income to be able to go full time. We go through three different strategies you can take to go from part time to full time. You can pick the one that's the best for you based on your current situation.

Then we share with you the sales and marketing systems that we use within our mastermind that you need to have as well. If you want to go full time in your own practice. And then finally, we help you create a one page business plan. That's right. Not these 15 day business plans. You want to take the small business association, a one day business plan.

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