Why Underpricing Is Killing Your Cash-Based Clinic

By Doc Danny | Founder, Physical Therapy Biz

Let’s be real—most clinicians underprice themselves. Whether you're charging $100 or $300 per visit, your pricing sends a message. And if that message says “bargain,” you're probably attracting the w...

How to Use Price Psychology to Increase Commitment, Outcomes, and Revenue in Your PT Practice

When it comes to setting your pricing, most clinic owners either guess or copy what someone else is doing. But what if the real difference-maker isn't what you charge, but how you structure your prices?...

The Price Psychology Blueprint: How to Structure Your Offers to Win in a Cash-Based Clinic

If you’ve ever rented a movie for $3.99 and noticed that buying it was only $4.99… you’ve experienced price psychology in action. And chances are, like Doc Danny and his family, you clicked “Buy.”

That $1...

Starting a clinic in 2025? You don’t need a trust fund, a fancy space, or a perfect plan. You need hustle, clarity, and a proven framework.

In this episode of the PT Biz Podcast, founder Doc Danny shares exactly what he’d do if he were starting a cash-based clinic from scratch today—with no mone...

The Most Overlooked Growth System in Your Clinic

If you’re a service-based business owner—especially in the cash-based or hybrid PT space—you’ve probably heard how important referrals are.

You might even think, “Yeah, referrals are great... but they just kind of happen when people like us, righ...

If you run a cash-based or hybrid physical therapy clinic, chances are you’re focused on one main metric: converting new patients into a plan of care.

That’s important—but it’s just the beginning.

There are three major drop-off points in most clinics that hurt revenue, limit patient outcomes, a...

Why Discharging Too Early Is Costing You Clients, Revenue, and Impact

When I started my practice, I was obsessed with one number: my average visit rate.

At the time, I thought I was doing something amazing by helping people get better in just 2–3 visits. I even bragged about it. “If you see me ...

This past weekend, I turned 40. We packed a big cabin in North Georgia with family and close friends—about 30 of us. It was awesome. Well, aside from the norovirus that tore through half the group (me included). But even that gave me time to reflect.

A decade ago, I was just getting out of the m...

Why the First Phone Call is Critical for Cash-Based Clinics

One of the biggest mistakes cash-based clinic owners make is underestimating the power of the first phone call. Whether you’re taking these calls yourself or have a front desk team handling them, how you communicate in that first intera...

From Army PT to PT Biz: How Doc Danny Built a Multi-Million Dollar Business

Many physical therapists dream of having more autonomy, better income, and greater impact, but few take the leap to build something truly scalable. Doc Danny Maté, founder of PT Biz, did just that—transitioning from a mi...

As a cash-based clinic owner, you're constantly working to keep your schedule full and bring in new patients. But what if you could generate $50,000+ in recurring revenue every year without the stress of finding more new clients every month?

The key? Small group training.

By implementing a semi...

PT Biz Mastermind Recap: Growth, AI, and Economic Uncertainty

The PT Biz Mastermind event in Atlanta was one for the books. With over 200 clinic owners from across the country, this event showcased massive growth in cash-based PT, the impact of AI in clinics, and how businesses should navigate e...